Lealea Hotel and Resorts Co (力麗觀光), a Taiwanese operator of hotels in Taiwan and China, has adopted a different business model as it seeks to grow its business, company spokesman Abe Chang (張凱維) said yesterday.
The hotelier on Tuesday called a special shareholders’ meeting, which approved plans to acquire the Lealea Garden Hotels (力麗哲園) brand from Lealea Hotels (力麗酒店), the brand’s creator and the hospitality subsidiary of Rich Development Inc (力麒建設).
“Lealea has decided to focus on operating three or four-star hotels, whereas Rich Development is to limit its role to landlord and cooperate with five-star hotel chains,” Chang said by telephone.
Besides Lealea Garden, the hotelier runs 9ine Hotels (久居棧), a budget hotel aimed at backpackers, and Chaptel Hotel (湖邊邨), a boutique hotel near the West Lake in China’s Hangzhou, Chang said.
Altogether, Lealea operates 550 hotel rooms from 10 outlets priced from NT$2,000 per night at 9ine to equivalents of NT$15,000 at Chaptel, Chang said.
The hotelier has had a customer decline of between 10 percent and 20 percent this year from last year as an economic slowdown has affected tourism, Chang said.
The upcoming presidential election has also damped tourism, though Lealea is likely to fare better than its competitors due to the locations of its hotels, Chang said.
The Taipei-based hotelier operates three outlets near Sun Moon Lake (日月潭) where room rates are higher than elsewhere in Taiwan, Chang said.
Lealea, a subsiduary of Rich Development, has partnered with foreign hotel chain Westin Hotels and Resorts to operate new facilities in Yilan, Chang said.
“We don’t have sufficient experience or resources to live up to five-star requirements yet,” he said.
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