Humble House Hotel Taipei (寒舍艾麗酒店), a boutique hotel in Taipei’s bustling Xinyi District (信義), aims to grow its annual sales next year by double-digit percentage points from this year’s figure after overcoming difficulties in its first year of operation.
Humble House Hotel Taipei, the first own-brand hotel operated by My Humble House Group (寒舍集團), launched in December last year, yesterday announced that it has been recognized as the only Taiwanese member of Design Hotels, an international collection of hotels that has more than 270 member hotels worldwide, 70 percent of them in Europe.
“We hope to raise brand awareness and attract more customers from the US and Europe after joining Design Hotels,” Humble House Hotel Taipei general manager Hugo Sheng (盛緒平) said at a press conference.
The hotel hopes to improve in a bid to pursue a higher average room rate and boost visitor numbers from the US and Europe, Sheng said.
Visitors from the US and Europe only accounted for a little more than 10 percent of its customers during the hotel’s first year of operation, Sheng said.
With room occupancy at 60 percent this year along with an average room rate of about NT$6,000 (US$193), Sheng said annual sales for the year might reach NT$800 million.
However, the hotel expects its room occupancy will rise to 70 percent and its average room rate to NT$7,000 next year, which will boost the sales figure, he said.
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