Postmedia Canada Network, the country’s largest newspaper publisher, is tightening its grip on the industry, buying the Sun Media chain of 175 tabloids and small city dailies, a move that reflects the declining fortunes of the news business.
The Montreal-based broadcasting and publishing company Quebecor acquired and expanded Sun Media through acquisitions, spending about US$1.5 billion over 15 years. On Monday, Postmedia paid about C$301 million (US$275 million) for the group, which includes the Toronto Sun and the London Free Press.
Both firms have been struggling in an increasingly digital world, with Postmedia and Sun Media facing a series of cutbacks and layoffs. Christopher Waddell, a professor of journalism and a former financial journalist at Carleton University in Ottawa, Ontario, said that Sun’s smaller dailies, in particular, “are just a shadow of what they used to be.”
With the deal, Postmedia expects to wring out cost savings of C$6 million to C$10 million. Postmedia CEO Paul Godfrey said he had no plans to close or sell any of Sun Media’s papers.
Since emerging from a bankruptcy restructuring four years ago, Postmedia has moved to remake its business, emphasizing its digital operations. After a recent redesign, the Ottawa Citizen has different versions tailored for tablets, smartphones, computer screens and print.
Waddell said that it was unclear how Sun Media advances Postmedia’s strategy since Sun Media has been a relative laggard online. However, Godfrey said that “even if we do nothing at all” the combination of the two companies’ online operations would have a larger number of users than the government-owned Canadian Broadcasting Corp, the current digital news leader in Canada.
Such an acquisition would have been highly controversial decades ago. In the past, authorities and politicians looked askance at media companies running more than one newspaper in a single city as well as nationwide concentration of ownership.
Postmedia’s own core holdings were created through acquisitions by Conrad Black, who bought up a chain of dailies across the country and then founded the National Post in Toronto. The scope of Black’s newspaper holdings became a highly political issue.
However, this deal may not rankle, even though Postmedia will own both daily newspapers in several Canadian cities, including Ottawa; Edmonton, Alberta; Calgary, Alberta; and Vancouver, British Columbia.
The landscape has changed, Godfrey said, adding that Postmedia and its predecessor companies have been allowed to own and operate both dailies in Vancouver for more than three decades.
“Newspapers are not the chief competitors to each other now,” he said.
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