Gsharp Corp (宜津企業), operator of the Parkview Hotel (美侖大飯店) in Hualien, has won the bid for a 70-year freehold lease to develop a hotel building in Taipei’s Zhongshan District (中山), as the hotelier seeks to deepen its presence in Taipei, auction organizer Savills Taiwan Ltd (第一太平戴維斯) said on Tuesday.
Gsharp, which has operated the Park Taipei Hotel in Daan District since 2008, won the superficies deal for NT$716.88 million (US$23.73 million) from the Taipei City Government, about 1.5 times the floor price, Savills said.
Gsharp plans to turn the plot of 338.19 ping (1,118m2) near the MRT’s Nanjing Songjiang Station into a hotel building with 80 guest rooms priced at NT$4,000 per night, Savills said.
“The auction drew three bidders and all are in the hotel industry, attracted by the growing number of tourists from China,” Savills said.
The lack of permanent ownership sidelined builders and developers, the broker said, adding that the plot is jointly owned by the Taipei City Government and the Ministry of National Defense.
The latest Gsharp investment could create 175 job opportunities and help the government better utilize idle assets, Savills said.
In related news, the city government is to lower asking prices for the superficies rights of a plot measuring 5,452 ping in Xinyi District (信義) after three previous auctions fell through.
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