Taiwan FamilyMart Co (全家便利商店), the nation’s second-largest convenience store operator, yesterday announced that it has launched a presale of two of Vizio Inc’s Internet TVs, with sales targeted to reach 1,500 units in one month.
Vizio, which contracts Taiwan’s Amtran Technology Co (瑞軒科技) to manufacture its TVs, has put two sizes of LED televisions — with 32-inch and 47-inch screens — up for sale at FamilyMart stores, priced at NT$11,999 and NT$24,999 respectively, the convenience store chain said in a statement.
EXPERIENCED
FamilyMart has previous experience with television set presales, having organized presales of Internet TVs by Taiwan Kolin Co (歌林) in July.
In that month, 1,500 units of Kolin televisions were sold at FamilyMart stores, the store operator said in a statement.
Sales of 42-inch models accounted for more than 60 percent of overall sales, indicating that large-screen televisions remain the most preferred TV among consumers compared with their smaller counterparts, FamilyMart said.
RIVALRY
FamilyMart’s initiative to sell LED TVs came after its main rival, President Chain Store Corp (統一超商) — which operates more than 4,800 7-Eleven stores nationwide — teamed up with Hon Hai Precision Industry Co Ltd (鴻海精密) in June to tap the TV market through its online shopping portal 7net.
Hon Hai manufactures three Internet TV sets for President Chain under the brand of the convenience store chain’s cartoon mascot, Open.
Total unit sales for the three models have exceeded 10,000 units since their launch, President Chain said.
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