Google on Tuesday began letting people sidestep unwanted Web sites by eliminating them from Internet search results.
“Now there’s yet another way to find more of what you want on Google by blocking the sites you don’t want to see,” Google search quality engineers Amay Champaneria and Beverly Yang said in a blog post.
People who jump back to the Google search results page after checking out a link will have the option of signaling they have no interest in seeing that Web site suggested in the future.
“Perhaps the result just wasn’t quite right, but sometimes you may dislike the site in general, whether it’s offensive, pornographic or of generally low quality,” the engineers said. “For times like these, you’ll start seeing a new option to block particular domains from your future search results.”
A small “block” button was added to options listed with search result links.
Blocked domains are associated with people’s Google accounts. Subsequent searches that would have generated the unwanted Web sites will show instead messages indicating they were blocked.
“We’re adding this feature because we believe giving you control over the results you find will provide an even more personalized and enjoyable experience on Google,” the engineers said.
The new feature began rolling out on Tuesday for English-language versions of Google.com accessed with the latest Chrome, Firefox or Internet Explorer Web browsing software.
It is to expand soon to other languages and browser software.
Google-owned YouTube said on Thursday it plans to increase its staff by almost one-third in what will be the online video-sharing star’s biggest hiring year.
“2010 was a bang-up year,” Jeff Ferguson of YouTube’s human resources team said in a blog post. “And in 2011, we plan to grow the number of people working at YouTube by more than 30 percent!”
An average of 35 hours worth of video are uploaded to YouTube each minute and 2 billion videos are watched daily at the Web site, according to Ferguson.
“It’s been amazing to watch an idea become a platform that turned into a stage for hundreds of millions of people to express themselves,” he said. “We now have aspiring filmmakers and musicians building their careers on YouTube, activists opening our eyes to global issues and individuals telling their stories in ways that only video can capture.”
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