LG Electronics, the world’s No. 3 handset maker, expects to raise its market share of mobile phones to 15 percent next year by expanding its product line-up and strengthening cooperation with local telecom operators, a company executive said yesterday.
The company should be able to meet its target of doubling its local market share to more than 10 percent this year, from about 5 percent at the beginning of the year, said Finsen Chen (陳川源), a vice president at LG Electronics’ Taiwan branch.
Globally, LG’s market share rose to 10.3 percent in the third quarter — compared with 7.8 percent a year ago — aided by sales of handsets with more affordable prices, market researcher Gartner Inc said.
“We believe the momentum will extend into next year. We are planning to pitch more products to cater to the demand of all mobile users,” Chen said on the sidelines of a media briefing on the company’s latest phones.
The company plans to roll out 30 models, including one Android-based smartphone, in the first half of next year, Chen said.
About a third of the new models will be outfitted with touch screens, he added.
LG was the first handset maker to introduce touch-screen phones in Taiwan.
With a broader product portfolio, LG could sell more than 1 million handsets in Taiwan next year, up from an estimated 700,000 units this year, Chen said.
That would also help attract telecom companies interested in selling LG’s handsets, he said.
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