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YouTube launches Internet original video awards

"Our community was at the forefront of the most creative and popular user-generated content in 2006."

Mia Quagliarello, YouTube director of programming

YouTube launched its version of the film-industry's People's Choice Awards on Monday, letting the popular video-sharing Web site's community decide the top clips made by users last year.

YouTube Video Awards will be given for original content in the categories of Most Creative; Most Inspirational; Best Series; Best Comedy; Musician of the Year; Best Commentary and Most Adorable Video Ever.

"Our community was at the forefront of the most creative and popular user-generated content in 2006," YouTube director of programming Mia Quagliarello said.

"We want to honor and celebrate the individuals who helped foster the community through their creativity," she said.

Videos were nominated in-house based on how popular they were.

Among the nominees in the first of what YouTube hopes will be an annual awards event were Lonely Girl 15 and Chad Vader for best series; Geriatric1927 for commentary and LisaNova for comedy.

"It was just a breakout year for user-created original content," YouTube spokesman Aaron Ferstman told reporters while discussing the inspiration for the awards. "I think the community is really going to latch onto this."

Voting started on Monday and ends on Friday. The winners will be announced online on Sunday.

Winners will receive trophies and have their videos feature prominently on YouTube, Ferstman said.

"We are hoping to see video acceptance speeches from people who win," Ferstman said.

If the awards are a hit, Google-owned YouTube said it might expand the event to include a real-world ceremony.

YouTube is spotlighting original video content as it defends itself against accusations that it has condoned piracy by not better filtering user clips containing copyrighted film, TV and music.
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