With online competition for eyeballs intensifying, Web portal Yahoo Inc is launching a new site devoted to food that will feature videos and other content from celebrity chefs such as Rachael Ray and Martha Stewart.
Yahoo Food was set to launch yesterday, the first major offering from the company's Lifestyles group, based in Santa Monica, California.
"People are searching the Web and Yahoo every day for life's biggest question -- what's for dinner?" said Deanna Brown, general manager of Yahoo Lifestyles.
Yahoo has been trying to overcome slowing financial growth that has been giving investors a serious case of indigestion. The company's stock price is down by 34 percent so far this year.
Rivals such as Google Inc, which recently purchased the video site YouTube, have been aggressively adding video content to attract advertisers looking for alternatives to traditional media outlets.
Yahoo started its media division several years ago to produce more original content as well as license material on a variety of topics, including finance, entertainment, music, sports and games.
The idea for the site came from the 1.5 million food-related searches on the site each day, most of which come around 4pm, Brown said.
Yahoo Food aims to hold people's attention after they have found a recipe by offering cooking videos and lavish photography and layout that Brown refers to as "food pornography."
Brown co-founded Epicurious, one of the earliest food Web sites, which is owned by magazine publisher Conde Nast.
Meanwhile, Yahoo championed the environment on Wednesday with the launch of a Web site devoted to alternative-fuel vehicles.
Yahoo Autos Green Center promised what they described as comprehensive, unbiased, data about green cars and trucks as well as the communities that have sprung up around them. The Web site went live at autos.yahoo.com/green_center.
Yahoo Autos also teamed up with the nonprofit Environment Defense organization to give vehicles "green ratings" ranging from one to 100 based on greenhouse gas emissions, polluting exhaust, and fuel economy.
"Our Green Center is at the confluence of two large, growing trends -- green going mainstream, and the explosion of social media on the Web," said Yahoo Autos general manager Jennifer Dulski.
The Green Center sought out industry information from the Internet and combined it with content contributed by users of the search engine and its online properties. Its offerings includes information about purchase incentive programs and stations for alternative fuels such as bio-diesel made from vegetable oil. An online forum enables potential buyers to question green car owners.
Two US House of Representatives committees yesterday condemned China’s attempt to orchestrate a crash involving Vice President Hsiao Bi-khim’s (蕭美琴) car when she visited the Czech Republic last year as vice president-elect. Czech local media in March last year reported that a Chinese diplomat had run a red light while following Hsiao’s car from the airport, and Czech intelligence last week told local media that Chinese diplomats and agents had also planned to stage a demonstrative car collision. Hsiao on Saturday shared a Reuters news report on the incident through her account on social media platform X and wrote: “I
STILL ON THE TABLE: The government is not precluding advanced nuclear power generation if it is proven safer and the nuclear waste issue is solved, the premier said Taiwan is willing to be in step with the world by considering new methods of nuclear energy generation and to discuss alternative approaches to provide more stable power generation and help support industries, Premier Cho Jung-tai (卓榮泰) said yesterday. The government would continue to develop diverse and green energy solutions, which include considering advances in nuclear energy generation, he added. Cho’s remarks echoed President William Lai’s (賴清德) comments in an interview last month, saying the government is not precluding “advanced and newer nuclear power generation” if it is proven to be safer and the issue of nuclear waste is resolved. Lai’s comment had
‘BUILDING PARTNERSHIPS’: The US military’s aim is to continue to make any potential Chinese invasion more difficult than it already is, US General Ronald Clark said The likelihood of China invading Taiwan without contest is “very, very small” because the Taiwan Strait is under constant surveillance by multiple countries, a US general has said. General Ronald Clark, commanding officer of US Army Pacific (USARPAC), the US Army’s largest service component command, made the remarks during a dialogue hosted on Friday by Washington-based think tank the Center for Strategic and International Studies. Asked by the event host what the Chinese military has learned from its US counterpart over the years, Clark said that the first lesson is that the skill and will of US service members are “unmatched.” The second
STANDING TOGETHER: Amid China’s increasingly aggressive activities, nations must join forces in detecting and dealing with incursions, a Taiwanese official said Two senior Philippine officials and one former official yesterday attended the Taiwan International Ocean Forum in Taipei, the first high-level visit since the Philippines in April lifted a ban on such travel to Taiwan. The Ocean Affairs Council hosted the two-day event at the National Taiwan University Hospital International Convention Center. Philippine Navy spokesman Rear Admiral Roy Vincent Trinidad, Coast Guard spokesman Grand Commodore Jay Tarriela and former Philippine Presidential Communications Office assistant secretary Michel del Rosario participated in the forum. More than 100 officials, experts and entrepreneurs from 15 nations participated in the forum, which included discussions on countering China’s hybrid warfare
RSS