With online competition for eyeballs intensifying, Web portal Yahoo Inc is launching a new site devoted to food that will feature videos and other content from celebrity chefs such as Rachael Ray and Martha Stewart.
Yahoo Food was set to launch yesterday, the first major offering from the company's Lifestyles group, based in Santa Monica, California.
"People are searching the Web and Yahoo every day for life's biggest question -- what's for dinner?" said Deanna Brown, general manager of Yahoo Lifestyles.
Yahoo has been trying to overcome slowing financial growth that has been giving investors a serious case of indigestion. The company's stock price is down by 34 percent so far this year.
Rivals such as Google Inc, which recently purchased the video site YouTube, have been aggressively adding video content to attract advertisers looking for alternatives to traditional media outlets.
Yahoo started its media division several years ago to produce more original content as well as license material on a variety of topics, including finance, entertainment, music, sports and games.
The idea for the site came from the 1.5 million food-related searches on the site each day, most of which come around 4pm, Brown said.
Yahoo Food aims to hold people's attention after they have found a recipe by offering cooking videos and lavish photography and layout that Brown refers to as "food pornography."
Brown co-founded Epicurious, one of the earliest food Web sites, which is owned by magazine publisher Conde Nast.
Meanwhile, Yahoo championed the environment on Wednesday with the launch of a Web site devoted to alternative-fuel vehicles.
Yahoo Autos Green Center promised what they described as comprehensive, unbiased, data about green cars and trucks as well as the communities that have sprung up around them. The Web site went live at autos.yahoo.com/green_center.
Yahoo Autos also teamed up with the nonprofit Environment Defense organization to give vehicles "green ratings" ranging from one to 100 based on greenhouse gas emissions, polluting exhaust, and fuel economy.
"Our Green Center is at the confluence of two large, growing trends -- green going mainstream, and the explosion of social media on the Web," said Yahoo Autos general manager Jennifer Dulski.
The Green Center sought out industry information from the Internet and combined it with content contributed by users of the search engine and its online properties. Its offerings includes information about purchase incentive programs and stations for alternative fuels such as bio-diesel made from vegetable oil. An online forum enables potential buyers to question green car owners.
The Ministry of the Interior (MOI) is to tighten rules for candidates running for public office, requiring them to declare that they do not hold a Chinese household registration or passport, and that they possess no other foreign citizenship. The requirement was set out in a draft amendment to the Enforcement Rules of the Public Officials Election and Recall Act (公職人員選舉罷免法 ) released by the ministry on Thursday. Under the proposal, candidates would need to make the declaration when submitting their registration forms, which would be published in the official election bulletin. The move follows the removal of several elected officials who were
The Republic of China (ROC) is celebrating its 114th Double Ten National Day today, featuring military parades and a variety of performances and speeches in front of the Presidential Office in Taipei. The Taiwan Taiko Association opened the celebrations with a 100-drummer performance, including young percussionists. As per tradition, an air force Mirage 2000 fighter jet flew over the Presidential Office as a part of the performance. The Honor Guards of the ROC and its marching band also heralded in a military parade. Students from Taichung's Shin Min High School then followed with a colorful performance using floral imagery to represent Taiwan's alternate name
FOUR DESIGNATED AREAS: Notices were issued for live-fire exercises in waters south and northwest of Penghu, northeast of Keelung and west of Kaohsiung, they said The military is planning three major annual exercises across the army, navy and air force this month, with the navy’s “Hai Chiang” (海強, “Sea Strong”) drills running from today through Thursday, the Ministry of National Defense said yesterday. The Hai Chiang exercise, which is to take place in waters surrounding Taiwan, would feature P-3C Orion maritime patrol aircraft and S-70C anti-submarine helicopters, the ministry said, adding that the drills aim to bolster the nation’s offshore defensive capabilities. China has intensified military and psychological pressure against Taiwan, repeatedly sending warplanes and vessels into areas near the nation’s air defense identification zone and across
A Chinese takeover of Taiwan would severely threaten the national security of the US, Japan, the Philippines and other nations, while global economic losses could reach US$10 trillion, National Security Council Deputy Secretary-General Lin Fei-fan (林飛帆) wrote in an article published yesterday in Foreign Affairs. “The future of Taiwan is not merely a regional concern; it is a test of whether the international order can withstand the pressure of authoritarian expansionism,” Lin wrote in the article titled “Taiwan’s Plan for Peace Through Strength — How Investments in Resilience Can Deter Beijing.” Chinese President Xi Jinping’s (習近平) intent to take Taiwan by force
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