Sega Corp recently treated reporters to a 1998 in-house film never shown outside the company -- a Japanese "yakuza" gangster movie depicting a turf war in which the gang bosses are all played by Sega executives. The warring gangs are named Sega and PureSute -- the Japanese abbreviation of PlayStation, the hit video game machine from Sony Corp.
In real life, Sega lost that fight.
Earlier this year, Sega was forced to abandon its Dreamcast console, whose sales never caught up with rival PlayStation2. Getting rid of inventory at slashed prices, Dreamcast sales only recently reached 10 million. But PlayStation2, which went on sale last year, has already doubled that number in shipments worldwide.
PHOTO: AP
The failure of Dreamcast has made Sega rethink its role in the video game market. It's no longer focusing on hardware, but on making games for other machines -- not only PlayStation2 but also Nintendo Co's new GameCube and portable Game Boy Advance and Microsoft Corp's soon to be released Xbox.
"We are being reborn as an entertainment company," said Tetsu Kayama, Sega's chief operating officer.
So far, the shift from machines to games seems to be helping Sega's finances. The company said Oct. 24 it expects a first-half pretax profit of US$36.7 million, a turnaround from its original forecast of a US$19.6 million loss. Revenue should reach US$790.4 million, up from an original forecast of US$668.1 million, Sega said.
Sega and other Japanese game designers will be critical factors in the three-way video game machine war that is sure to intensify over Christmas.
While there were concerns after the Sept. 11 terrorist attacks in the US that demand for video games would slacken, now it appears that any negative impact would be minimal because families are expected to spend more time and money on activities at home.
GameCube goes on sale for US$199.95 in the US on Nov. 18, three days after Xbox. Xbox, the only machine among the three with built-in hard disk and broadband access, costs US$299, the same as PlayStation2.
"It's going to be difficult to overcome PlayStation2's head-start," said Jay Defibaugh, analyst with Credit Suisse First Boston in Tokyo. "The balance of power will be decided by the availability of software."
That is why wooing game software-makers is extremely critical for the machine makers. Even more critical is clinching exclusive games -- and Sega isn't about to stake its future on any one machine.
It is making 13 games for Xbox, including versions of the Internet-linking Phantasy Star Online and Shenmue, whose Dreamcast version has sold more than a million copies.
To market its Sonic games, Sega has chosen Nintendo, a machine believed to be a good draw for younger children. And it's offering some of its strongest titles, such as Virtua Fighter, to PlayStation2.
Because of its lead in the market, PlayStation2 has a huge edge in its game lineup, with nearly 300 games for the Japanese and American markets each. Sony's machine is likely to have the easiest time acquiring games because designers generally want to make titles for the console that has sold the most.
Nintendo's GameCube has just three games out in Japan so far -- two Nintendo originals and Super Monkey Ball by Sega. But Nintendo, which has a powerful lineup of in-house games such as Mario and Zelda, says it plans to sell 1.1 million consoles in the US.
Microsoft, meanwhile, expects to have about 20 Xbox games when the machine goes on sale in the US. But that's just the start; Hirohisa Ohura, managing director of Microsoft's Japan unit, said 150 games are being manufactured for Xbox by 80 Japanese makers.
Sega has also decided to use the Xbox motherboard for its arcade games -- an area Sega dominates. Ohura said Microsoft and Sega are also together developing online games for personal computers in North America, and more online tie-ups are in the works, he said.
The government is aiming to recruit 1,096 foreign English teachers and teaching assistants this year, the Ministry of Education said yesterday. The foreign teachers would work closely with elementary and junior-high instructors to create and teach courses, ministry official Tsai Yi-ching (蔡宜靜) said. Together, they would create an immersive language environment, helping to motivate students while enhancing the skills of local teachers, she said. The ministry has since 2021 been recruiting foreign teachers through the Taiwan Foreign English Teacher Program, which offers placement, salary, housing and other benefits to eligible foreign teachers. Two centers serving northern and southern Taiwan assist in recruiting and training
WIDE NET: Health officials said they are considering all possibilities, such as bongkrekic acid, while the city mayor said they have not ruled out the possibility of a malicious act of poisoning Two people who dined at a restaurant in Taipei’s Far Eastern Department Store Xinyi A13 last week have died, while four are in intensive care, the Taipei Department of Health said yesterday. All of the outlets of Malaysian vegetarian restaurant franchise Polam Kopitiam have been ordered to close pending an investigation after 11 people became ill due to suspected food poisoning, city officials told a news conference in Taipei. The first fatality, a 39-year-old man who ate at the restaurant on Friday last week, died of kidney failure two days later at the city’s Mackay Memorial Hospital. A 66-year-old man who dined
EYE ON STRAIT: The US spending bill ‘doubles security cooperation funding for Taiwan,’ while also seeking to counter the influence of China US President Joe Biden on Saturday signed into law a US$1.2 trillion spending package that includes US$300 million in foreign military financing to Taiwan, as well as funding for Taipei-Washington cooperative projects. The US Congress early on Saturday overwhelmingly passed the Further Consolidated Appropriations Act 2024 to avoid a partial shutdown and fund the government through September for a fiscal year that began six months ago. Under the package, the Defense Appropriations Act would provide a US$27 billion increase from the previous fiscal year to fund “critical national defense efforts, including countering the PRC [People’s Republic of China],” according to a summary
‘CARRIER KILLERS’: The Tuo Chiang-class corvettes’ stealth capability means they have a radar cross-section as small as the size of a fishing boat, an analyst said President Tsai Ing-wen (蔡英文) yesterday presided over a ceremony at Yilan County’s Suao Harbor (蘇澳港), where the navy took delivery of two indigenous Tuo Chiang-class corvettes. The corvettes, An Chiang (安江) and Wan Chiang (萬江), along with the introduction of the coast guard’s third and fourth 4,000-tonne cutters earlier this month, are a testament to Taiwan’s shipbuilding capability and signify the nation’s resolve to defend democracy and freedom, Tsai said. The vessels are also the last two of six Tuo Chiang-class corvettes ordered from Lungteh Shipbuilding Co (龍德造船) by the navy, Tsai said. The first Tuo Chiang-class vessel delivered was Ta Chiang (塔江)