In another response to the calls for people to shun extravagance and waste, China’s TV watchdog has ordered all radio and television channels to cut advertising suggesting “gift giving,” Xinhua news agency reported this week.
While fireworks are a major part of the festivities surrounding the Lunar New Year, which marks the beginning of the Year of the Snake, authorities in Beijing are asking the public to curb firework celebrations so as not to add to the city’s worsening air pollution, Xinhua reported on Tuesday.
Beijing’s air has been a hot topic over the past month because of especially bad bouts of pollution turning the city into a gray landscape. The poor visibility affected flights, disrupting travel home ahead of the celebrations.
“That day when we saw the pollution, my son said let’s not do fireworks this year in Beijing,” said Wang Yufeng, a 36-year-old teacher.
Hu doesn’t think the Lunar New Year will be any less enjoyable this year because of the campaigns to reduce waste and fireworks.
“It is for us, for the environment and our future generations,” she said.