Considering that each copy of Memoirs of a Geisha found in China breaks at least two laws and defies the will of communist censors, you might think that DVDs of the banned film would have to be sold under the counter.
There is nothing secretive, however, about the pirated display of this diplomatically controversial movie. It is flying off the shelves and into millions of homes -- the latest evidence that the market rather than the authorities often controls the flow of information in China.
Pirate DVD shops might not normally be considered outposts of free expression, but they are among the many gaps in the great wall of propaganda, which is being breached by a motley crew of bloggers, copyright dodgers and curious consumers.
Following Google's decision last month to censor search results in China, much has been written about the country's restrictions on "socially unhealthy" content and its sophisticated control techniques.
Yet, government censors have told this correspondent they are no longer capable of blocking all sensitive information, so they must work harder to guide its course and respond to public opinion, particularly via the Internet.
Memoirs of a Geisha is a case in point. Earlier this month, the government denied approval for the release of the Hollywood epic, citing "the current political situation." Officials feared that the film would become a focus of public anger towards Japan. The ban is thought to have been largely influenced by an online outcry. Many bloggers called lead actress Zhang Ziyi (章子怡) a whore and a traitor.
"She is the most shameless e woman in the world. I wonder whether she ever thought about the pain brought by the Sino-Japanese war," wrote one of the least offensive Web critics.
But government censorship has only served to boost the pirate DVD business. At a popular DVD shop in northwest Beijing, staff say they sell 60 copies of Memoirs a day, making it one of their top two moneymakers (along with Brokeback Mountain, which has also yet to win approval for release in China).
"I guess about 70 percent of the stuff we have is pirated," said a sales clerk. "The police come from time to time and we close until they've gone. But they come back in private and ask us to give them free DVDs. Then we open again."
The motivation is purely business, but the effect is partly political. Much of the material for sale is officially prohibited because it contradicts the government line. Among many banned items on sale is Seven Years in Tibet, in which Brad Pitt plays a character sympathetic to the Dalai Lama; Devils at the Doorstep, a film about Japanese troops in a Chinese village that won the 2000 Grand Jury prize at Cannes; and Stanley Kwan's Lan Yu, set around the 1989 Tiananmen Square democracy movement.
"Censorship isn't all bad because it stimulates demand and promotes the development of the piracy business," said one radical blogger, Muzimei (
"Forbidden things are always attractive. The politicians at the top introduce policies. The people at the bottom find a way around them," Muzimei said.
This applies not only to the film business. One of the bestselling books of the past few years is A Survey of Chinese Peasants, a searing expose of the plight of China's vast rural population. The official version was banned in 2004, but at least 30 pirate versions have been published. The authors, Chen Guidi (陳桂棣) and Wu Chuntao (吳春桃), estimate they have missed out on royalties for 8 million copies.