Pop star Justin Timberlake said Wednesday he was "shocked," "appalled and embarrassed" that Janet Jackson's breast was flashed to 100 million US television viewers when he ripped off her bodice on stage.
As Timberlake denied any responsibility for the incident that has sparked outrage across America, Jackson made a contrite public apology for the over-exposure that has also garnered her unprecedented publicity.
And, as the "Nipplegate" scandal shook the country amid a federal indecency investigation, the ABC television network said it would delay the live broadcast of this year's Oscars ceremony to avoid similar antics.
The 23-year-old singer Timberlake broke his public silence on the incident, which took place during a half-time performance at Sunday's football Super Bowl, saying that if it was stunt, he had nothing to do with it.
"When what happened, happened, I was completely shocked and appalled," he told Los Angeles' CBS 2 News.
The all-American singer said that, according to a plan devised by Jackson and her choreographer earlier Sunday, he was to pull on the bustier and expose her red lace bra, not her naked breast, covered only by an ornate nipple-cap.
"It was, `Oh my God, oh my God.' I was completely embarrassed. I don't feel like I need publicity like that and I wouldn't want to be involved in a stunt, especially not a stunt of this magnitude," he said.
Jackson took the blame for the incident, which has led to a Federal Communications Commission (FCC) investigation into whether indecency regulations had been breached.
The younger sister of troubled pop superstar Michael Jackson released a video-taped statement in which she declared: "I am really sorry if I offended anyone. That was truly not my intention."
Her previous statements of regret came through a spokesman and followed expressions of outrage from the National Football League, broadcaster CBS and the half-time show's producer MTV.
"My decision to change the Super Bowl performance was actually made after the final rehearsal. MTV, CBS, the NFL had no knowledge of this whatsoever, and unfortunately, the whole thing went wrong in the end," Jackson said.
The display of flesh after singer Justin Timberlake ripped off Jackson's bodice during the Super Bowl show last Sunday has generated more Internet traffic than even the Sept. 11, 2001 attacks, according to a survey released Wednesday.
There has been much speculation about how far the pair had rehearsed. MTV has a tape of the rehearsal but has no plans to show it, network spokeswoman Marnie Black said.
"The tape won't be released," she insisted.
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