Wed, Mar 13, 2013 - Page 5 News List

FEATURE: Deaf pastry chef builds successful business

By Jason Pan  /  Staff writer, with CNA

In an attempt to attract a larger customer base, his mother set up a vending stand to sell the baked goods near government office buildings.

She proudly said that even though it was tough initially, her son insisted from the start on using only high-quality ingredients.

The young chef never stopped learning, but continued to hone his craft. Even today, when Cheng Yi-chia passes by another bakery, he will often stop to have a good look and compare its products.

In Cheng Yi-chia’s own pastry shop, cupcakes with butter frosting decorations are lined up in tempting colors and shapes. Of the more than 10 types of cupcakes, none have the same design.

Cheng Yi-chia said he believes his cupcakes inspire a unique happiness in each of his customers.

Even though he strictly uses only the highest-quality ingredients, his baked goods are often half the price of those sold at other shops.

This is because of his belief that “delicious food should be affordable for everyone.”

Cheng Yi-chia said he has two more dreams he hopes to fulfill in the future.

“I want to open up a bread shop, to sell bread at affordable prices,” he said. “I also want to hire more employees who are hearing impaired.”

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