“This year, don’t just thank us, but stand with us,” the Youth Alliance Against Media Monsters said in its latest call to raise public awareness about the issue of media monopolization in the nation.
The Want Want China Times Group’s moves to acquire the cable television services owned by China Network Systems and as part of a consortium to purchase the Next Media Group’s Taiwanese media outlets sparked public outrage in the latter half of last year.
Academics, opposition politicians and hundreds of college students expressed concern that the acquisitions could turn the group — which already owns the Chinese-language dailies China Times and Want Daily, the China Times Weekly magazine and television networks CtiTV and China Television — into a “media monster.”
The Youth Alliance Against Media Monsters, made up of mostly students, has since staged many protests — demonstrating in front of the CtiTV building, staging an all-night sit-in in front of the Executive Yuan and holding a New Year’s Eve rally at the Liberty Plaza — calling on the government to prevent overconcentration of media ownership in the hands of a few.
Alliance spokesman Lin Fei-fan (林飛帆) said that the alliance’s action is not just any student activism.
“It is an issue that concerns Taiwan. It is something that concerns all of us. The students were only the first ones to act,” Lin said.
In an effort to raise awareness about the severity of the issue, the alliance’s newest campaign slogans employ various analogies to bring the message closer to the public.
“You certainly wouldn’t want the same flavor of braised-pork rice all over Taiwan,” one slogan read.
“If you wanted different types of flavored drinks, what would you do when you find only one brand — the supermarket’s own-label brand — on the shelves?” another said.
National Tsing Hua University student Chen Wei-ting (陳為廷), a member of the alliance, is no stranger to the difficulties in the fight for media independence.
In July last year, the Want Want China Times Group threatened to sue him over an image posted on his Facebook page showing a snapshot of a CtiTV news report of a student protest against the Want Want-China Network Systems merger.
Chen was also the subject of an attack by the Chinese-language United Daily News, which in December devoted a front page and another full page inside to criticizing Chen as being ill-mannered in his criticism of Minister of Education Chiang Wei-ling (蔣偉寧) during a legislative committee meeting.
Aside from fighting against media monopolization, Chen is also one of several students who manage a Facebook page in support of laid-off and incumbent workers in the Hualon Corp labor dispute.
The dispute began about 10 years ago when the textile company’s management asked employees to accept lower salaries, saying the company was suffering because of the financial crisis. The situation worsened in 2011, when the company began to fall into arrears, with some employees being owed months in back wages. The workers were then offered an opportunity to transfer to Fung An Textile Co — another textile company run by Hualon — on the condition they first give up all accumulated annuities for retirement payouts. This angered the workers, who responded by staging protests and strikes, as they called on the government to intervene to protect workers’ rights.