Mon, Jul 23, 2012 - Page 3 News List

FEATURE: Japanese consumers look to buy Taiwanese rice

Staff writer, with CNA

Japanese consumers and businesses have been long known for their partiality to expensive, premium-grade homegrown rice, and rice farmers in Japan have been well protected by high tariffs on imports.

However, a small but growing number of them are rethinking their loyalty to such produce because of declining household incomes and fears about radiation contamination from last year’s Fukushima Dai-ichi nuclear power plant disaster, which occurred in one of Japan’s major rice-producing areas, according to a recent New York Times report.

More Japanese are now competing for the tiny amount of cheaper foreign alternatives that the Japanese government makes available to retailers, the report said.

Citing official Japanese records, the report said just 10,000 tonnes of imported rice were made available last year, a fraction of the average of 9 million tonnes of rice sold in Japan annually.

Since 1995, Japan has imported about 700,000 tonnes of rice tariff-free annually, most of which it diverts to uses that do not compete with Japanese rice, such as livestock feed and emergency stockpiles, the report said.

Meanwhile, a Council of Agriculture official has been quoted as saying by local media that Japanese grain importers managed to obtain a quota to buy 440 tonnes of rice from Taiwan last year, a new record since Taiwan resumed rice exports to Japan in October 2004.

Japanese grain traders have procured 1,500 to 2,000 tonnes of rice from central and southern Taiwan so far this year, business sources said, adding that Taiwan-grown rice has been sold to Japan at good prices.

For instance, a new rice strain dubbed “Kaohsiung 145” has been shipped to Japan at a price of US$1,600 per tonne, or about NT$48 per kilogram, higher than the NT$24 to NT$26 obtained in the domestic market.

Lin Ting-san (林定三), a Japan-accredited rice examiner, who has helped introduce Japanese rice traders to Taiwanese farmers, said Japanese importers had been searching for fine-quality rice in China, Thailand and several other places.

“Although rice alternatives from those places tended to be cheaper than Taiwan-grown varieties, their quality mostly fell short of expectations,” Lin said.

Major Japanese grain traders have therefore shifted their orders to Taiwan, he said.

Chen Yen-ching (陳燕卿), a Shennong Agriculture Award-winning rice farmer in Taoyuan County, said a Japanese rice trader purchased 80 tonnes of “Taiken 14” rice from the county in April this year.

“The texture and flavor of Taiken 14 are similar to premium Japanese-grown rice and suitable for household consumption,” Chen said, adding that the Taiken 14 rice has been sold in Japanese supermarket chains and other retail stores.

Chang Chih-chao (張智超), head of the Hualien County Government’s Agriculture Department, said a Japanese company has struck a deal with farmers in his county to purchase about 60 hectares of rice crops.

“Rice seedlings have been planted in several of our townships and villages,” Chang said.

Another Japanese food company, Kanematsu Co, has ordered 500 tonnes of Shangshui rice from Greater Tainan’s Houbi District (後壁), agricultural sources said.

About 80 tonnes of Shangshui rice was shipped to Japan in February after passing Japanese inspection, and the rest of the order should be delivered in late September, the sources said.

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