Sat, Mar 10, 2012 - Page 2 News List

Poll finds Jeremy Lin is suited for endorsing charities

FORCE FOR GOOD:The survey found that more than 50% of people who said they did not normally give to charity would start helping a cause that Lin endorsed

Staff Writer, with CNA

A “Linsanity” T-shirt made by Nike is seen at Taiwan Taoyuan International Airport on Thursday.

Photo: Chu Pei-hsiung, Taipei Times

Almost 90 percent of Taiwanese think New York Knicks sensation Jeremy Lin (林書豪) would have the most clout when it came to endorsing charitable causes, according to a magazine poll released yesterday.

Asked what Lin, the first Taiwanese-American to play in the National Basketball Association (NBA), would be best at promoting, 88.6 percent of respondents answered charitable causes, according to a Global Views Monthly poll.

Among non-habitual donors taking part in the survey, 51.4 percent said they would start making donations or volunteering for causes endorsed by Lin, who went from being a benchwarmer a few months ago to one of the hottest rising stars in the NBA.

Out of the 89.1 percent polled who said they knew who Lin was, 76.3 percent said they liked him primarily because he was not afraid to fail and he was always ready to face a challenge.

Endorsement offers have been flooding in for Lin, who helped turned around the Knicks’ fortunes as they went on a season-best winning streak last month with him as a starter, including offers from local tire maker Maxxis as well as Master Kong, the largest instant noodle brand in China.

Among the other endorsement categories that might best suit Lin, 58.6 percent of those polled said beverages, followed by health food products at 49.6 percent, tourism (47.3 percent), cellphones (46 percent) and cars (37.5 percent).

Meanwhile, close to 80 percent of those polled touted Lin as the pride of ethnic Chinese, while 71.7 percent saw Lin as the pride of Taiwanese, compared with 49.9 percent who said Lin was the pride of the US.

The telephone poll was conducted between Tuesday and Thursday among 1,008 respondents aged 18 and older.

This story has been viewed 3305 times.

Comments will be moderated. Keep comments relevant to the article. Remarks containing abusive and obscene language, personal attacks of any kind or promotion will be removed and the user banned. Final decision will be at the discretion of the Taipei Times.

TOP top