The film Money No Enough 2 (錢不夠用2), has become the longest--running movie in Taiwan’s cinematic history.
The Mandarin film from Singapore, which depicts the bittersweet realities of the average person’s everyday life, premiered in Taiwan in May 2009, and is still being screened at Wonderful Cinemas in Greater Taichung.
While many people might have never heard of the film, it has been screened without interruption at a Wonderful cinema for 29 months — a new record.
As of Sunday, the film had been shown 2,566 times throughout the country, with the number of audience members estimated at more than 130,000.
Asked when his theater would stop screening the film, Wonderful Cinemas owner Huang Ping-hsi (黃炳熙) said: “We will pull it only when no one shows up to see it.”
Huang said the film’s Singaporean writer and director, Jack Neo (梁智強), called him recently to thank him for keeping the film in his theater for more than two years.
“He told me he was extremely surprised when he heard that the film was still running at a Taiwanese theater,” Huang said.
According to Huang, Neo is scheduled to visit Taiwan next month to thank him in person.
When asked why he has screened the film for such a long time, Huang said it was because he loved the film.
“The film features heartening scenes that bring both laughter and tears to the audience,” Huang said.
The film depicts the relationship between parents and children and is full of bittersweet moments.
“In our aging society, it feels like our everyday story,” Huang said, adding that the director uses humor to remind ordinary people to practice filial piety.
On Sunday, more than 20 early risers visited Huang’s theater to watch the film. The film used to run five times a day, but now has just one showing a day.