Sun, Feb 28, 2010 page2

• FEATURE: Local publishing industry faces slow decline

  PAGE TURNER Since 2007, the number of books published in Taiwan, as well as revenue, has decreased, while only 25 percent of publications are by local authors

  • By Shih Hsiu-chuan / STAFF REPORTER
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  A survey issued by the Government Information Office’s (GIO) Department of Publications recently showed that the nation’s book publishing industry is in decline.

  The number of publishing houses, the volume of new books published and revenue decreased.

  The number of publishing houses decreased from 1,775 in 2007 to 1,738 in 2008, while revenue growth for the firms dropped for four consecutive years, showing a year-on-year decline since 2005, from 3.95 percent to 1.38 percent, 0.68 percent and minus 2.08 percent.

  

  Children look at picture books on opening day at a new bookstore that features more than 2,000 picture books in Taipei’s fashionable East District on Jan. 21. Following industrial restructuring and changing consumer habits, brick-and-mortar bookstores are having difficulties competing with online bookstores.

  PHOTO: CNA

  Years 2007 and 2008 also saw a sharp decrease in the volume of new books published.

  The GIO said that since the International Standard Book Number (ISBN) system was adopted in the country in 1989, the number of books with ISBN identifiers had grown steadily, rising from about 20,000 in 1990, to 33,000 in 1996, 40,000 in 1999 and 46,700 in 2006.

  The survey showed that 2007 marked the first decline — by 263 titles — in the number of ISBN applications, while 2008 saw a drop of 677 titles, bringing the number of ISBN applications down to 41,341, a considerable retreat compared with previous years.

  In line with the downward trend was a revenue contraction of 1 percent in 2008 to NT$32.1 billion (US$1 billion), the report said.

  Ko Hwa-wei (柯華葳), a professor of educational psychology at National Central University, said the survey left the government to wonder whether a decline in reading was behind the phenomenon.

  A shrinking reader market is not the problem, Ko said, as there are signs that people still enjoy buying books.

  Lifelong reading habits and a “reading atmosphere” are still not prevalent in Taiwan, however, Ko said.

  In new book sales, the survey showed that children’s books ranked No. 3 in 2008, behind comic books and fiction, meaning that parents liked to buy books for children, Ko said.

  “It’s a pity, however, that when children grow up, they read more textbooks and examination books than extracurricular reading material,” Ko said.

  She said the government should keep longitudinal records of public spending on books and other arts as well as time spent on them as they are indicators of the country’s cultural literacy.

  The Directorate-General of Budget, Accounting and Statistics (DGBAS) does not regularly conduct the survey, with the latest data in 2004 showing that the average length of time spent reading books, newspapers and magazines per day was 0.7 hours. That figure was 0.4 hours in 2000.

  Its household expenditure data for 2007 showed that about 9 percent of a family’s expenditure on culture and leisure activities — or 6 percent of total consumption — was spent on books, magazines and stationery, a drop of 1.2 percent from 1997.

  A survey by the Chinese-­language monthly Global Views in 2007 showed that people above the age of 18 spent an average 2.7 hours reading books per week, less than 7.4 hours online and 16.9 hours watching TV.

  Association of Taipei Publishers president Lee Hsi-tung (李錫東), however, said that people spending less time reading was not the most worrying factor. Rather, the growing difficulties facing local writers in getting published, and the rising costs associated with this, was what concerned him the most, he said.

  While it is true that people buy less books than before as a result of the Internet — which makes it easier for people to access free content online — Lee said that the emergence of large bookstore chains and online bookstores would gradually crowd out small publishers.

  Large retail bookstores only accept books on consignment basis, which allows retailers to pay for items when they are sold and return the rest.

  This, however, creates cash flow problems for small publishers and raises difficulties in distributing their books efficiently, he said.

  Big publishers with abundant resources and powerful distribution networks often consider a manuscript that can make a 5,000-copy print run as a benchmark for publication, Lee said, adding that imported translations often get preferential treatment.

  Lee has been involved in the publishing industry for 20 years.

  What makes it even more difficult for small publishers to survive is the government’s strategy to develop the e-book publishing industry, he said.

  Late last year, the government launched a plan to inject NT$2.13 billion over the next five years to set up two or three e-books ­platforms for Chinese content, with the aim of attracting 1 million readers and boosting e-book revenues in Taiwan to NT$100 billion by 2013.

  “Electronic reader device manufactures only formed strategic alliances with large publishing houses. The chances of small publishers delivering content in digital format are therefore quite low,” he said.

  Commenting on the changes in the publishing industry in recent years, Lee Chen-shan (李振善), president of the Chinese Book Marketing Development Association and a book distributor, said there were fewer genres of publications by local writers and that print runs for most books had dropped from 3,000 to 2,000.

  Estimates show that only 25 percent of books sold in Taiwan are written by Taiwanese authors, he said.
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