McDonald's Restaurants (Taiwan) Co yesterday celebrated sales of its home-grown rice burgers, which topped 5 million units six months after hitting the market, saying the local taste may be available in McDonald's worldwide soon.
"By combining Western and Eastern flavors, we created the most successful homemade product, which has the chance to debut on McDonald's menus around the globe," Steven Lee (
The fast-food chain started offering two types of toasted rice burgers, with a choice of either chicken or beef sandwiched between rice buns, in February this year. The items soon became one of the firm's best-sellers with a fresh taste, said Shalom Chen (陳家祥), senior manager at communications division of McDonald's Taiwan.
The overwhelming result boost McDonald's Taiwan's confidence, and therefore the company introduced the taste to representatives of McDonald's from all over the world at an enterprise global meeting in April this year, Chen said.
Since the tryout, officials from McDonald's in other countries have showed high interest in the product and visited Taiwan to learn about it, she said.
The product also caught the eye of McDonald's chief executive officer for Asia-Pacific, who introduced the rice burgers at a McDonald's Analyst Meeting held in Wall Street this month, pushing the item to higher attention, she said.
McDonald's Taiwan has developed several products in the past, including Japanese style pork burger, kimchi burger, grain burger and others, but none of the products have had the success of the rice burgers, Chen said.
"I think, as rice is a principal food in Taiwan and Asia, the burgers obviously appeal to a large group of rice lovers," Chen said.
As consumers now have higher awareness of healthy diet, the items' comparative low calories became another selling point of the rice burgers, Chen said.
With a weight of 223g, rice burgers have 378 calories each, while a Big Mac, with a weight of 215g, has 529 calories, she said.
The Ministry of Foreign Affairs (MOFA) yesterday said it is closely monitoring developments in Venezuela, and would continue to cooperate with democratic allies and work together for regional and global security, stability, and prosperity. The remarks came after the US on Saturday launched a series of airstrikes in Venezuela and kidnapped Venezuelan President Nicolas Maduro, who was later flown to New York along with his wife. The pair face US charges related to drug trafficking and alleged cooperation with gangs designated as terrorist organizations. Maduro has denied the allegations. The ministry said that it is closely monitoring the political and economic situation
UNRELENTING: China attempted cyberattacks on Taiwan’s critical infrastructure 2.63 million times per day last year, up from 1.23 million in 2023, the NSB said China’s cyberarmy has long engaged in cyberattacks against Taiwan’s critical infrastructure, employing diverse and evolving tactics, the National Security Bureau (NSB) said yesterday, adding that cyberattacks on critical energy infrastructure last year increased 10-fold compared with the previous year. The NSB yesterday released a report titled Analysis on China’s Cyber Threats to Taiwan’s Critical Infrastructure in 2025, outlining the number of cyberattacks, major tactics and hacker groups. Taiwan’s national intelligence community identified a large number of cybersecurity incidents last year, the bureau said in a statement. China’s cyberarmy last year launched an average of 2.63 million intrusion attempts per day targeting Taiwan’s critical
‘SLICING METHOD’: In the event of a blockade, the China Coast Guard would intercept Taiwanese ships while its navy would seek to deter foreign intervention China’s military drills around Taiwan this week signaled potential strategies to cut the nation off from energy supplies and foreign military assistance, a US think tank report said. The Chinese People’s Liberation Army (PLA) conducted what it called “Justice Mission 2025” exercises from Monday to Tuesday in five maritime zones and airspace around Taiwan, calling them a warning to “Taiwanese independence” forces. In a report released on Wednesday, the Institute for the Study of War said the exercises effectively simulated blocking shipping routes to major port cities, including Kaohsiung, Keelung and Hualien. Taiwan would be highly vulnerable under such a blockade, because it
UNDER WAY: The contract for advanced sensor systems would be fulfilled in Florida, and is expected to be completed by June 2031, the Pentagon said Lockheed Martin has been given a contract involving foreign military sales to Taiwan to meet what Washington calls “an urgent operational need” of Taiwan’s air force, the Pentagon said on Wednesday. The contract has a ceiling value of US$328.5 million, with US$157.3 million in foreign military sales funds obligated at the time of award, the Pentagon said in a statement. “This contract provides for the procurement and delivery of 55 Infrared Search and Track Legion Enhanced Sensor Pods, processors, pod containers and processor containers required to meet the urgent operational need of the Taiwan air force,” it said. The contract’s work would be
RSS