McDonald's Restaurants (Taiwan) Co yesterday celebrated sales of its home-grown rice burgers, which topped 5 million units six months after hitting the market, saying the local taste may be available in McDonald's worldwide soon.
"By combining Western and Eastern flavors, we created the most successful homemade product, which has the chance to debut on McDonald's menus around the globe," Steven Lee (
The fast-food chain started offering two types of toasted rice burgers, with a choice of either chicken or beef sandwiched between rice buns, in February this year. The items soon became one of the firm's best-sellers with a fresh taste, said Shalom Chen (陳家祥), senior manager at communications division of McDonald's Taiwan.
The overwhelming result boost McDonald's Taiwan's confidence, and therefore the company introduced the taste to representatives of McDonald's from all over the world at an enterprise global meeting in April this year, Chen said.
Since the tryout, officials from McDonald's in other countries have showed high interest in the product and visited Taiwan to learn about it, she said.
The product also caught the eye of McDonald's chief executive officer for Asia-Pacific, who introduced the rice burgers at a McDonald's Analyst Meeting held in Wall Street this month, pushing the item to higher attention, she said.
McDonald's Taiwan has developed several products in the past, including Japanese style pork burger, kimchi burger, grain burger and others, but none of the products have had the success of the rice burgers, Chen said.
"I think, as rice is a principal food in Taiwan and Asia, the burgers obviously appeal to a large group of rice lovers," Chen said.
As consumers now have higher awareness of healthy diet, the items' comparative low calories became another selling point of the rice burgers, Chen said.
With a weight of 223g, rice burgers have 378 calories each, while a Big Mac, with a weight of 215g, has 529 calories, she said.
The US government has signed defense cooperation agreements with Japan and the Philippines to boost the deterrence capabilities of countries in the first island chain, a report by the National Security Bureau (NSB) showed. The main countries on the first island chain include the two nations and Taiwan. The bureau is to present the report at a meeting of the legislature’s Foreign Affairs and National Defense Committee tomorrow. The US military has deployed Typhon missile systems to Japan’s Yamaguchi Prefecture and Zambales province in the Philippines during their joint military exercises. It has also installed NMESIS anti-ship systems in Japan’s Okinawa
‘WIN-WIN’: The Philippines, and central and eastern European countries are important potential drone cooperation partners, Minister of Foreign Affairs Lin Chia-lung said Minister of Foreign Affairs Lin Chia-lung (林佳龍) in an interview published yesterday confirmed that there are joint ventures between Taiwan and Poland in the drone industry. Lin made the remark in an exclusive interview with the Chinese-language Liberty Times (the Taipei Times’ sister paper). The government-backed Taiwan Excellence Drone International Business Opportunities Alliance and the Polish Chamber of Unmanned Systems on Wednesday last week signed a memorandum of understanding in Poland to develop a “non-China” supply chain for drones and work together on key technologies. Asked if Taiwan prioritized Poland among central and eastern European countries in drone collaboration, Lin
NO CONFIDENCE MOTION? The premier said that being toppled by the legislature for defending the Constitution would be a democratic badge of honor for him Premier Cho Jung-tai (卓榮泰) yesterday announced that the Cabinet would not countersign the amendments to the local revenue-sharing law passed by the Legislative Yuan last month. Cho said the decision not to countersign the amendments to the Act Governing the Allocation of Government Revenues and Expenditures (財政收支劃分法) was made in accordance with the Constitution. “The decision aims to safeguard our Constitution,” he said. The Constitution stipulates the president shall, in accordance with law, promulgate laws and issue mandates with the countersignature of the head of the Executive Yuan, or with the countersignatures of both the head of the Executive Yuan and ministers or
BACK TO WORK? Prosecutors said they are considering filing an appeal, while the Hsinchu City Government said it has applied for Ann Kao’s reinstatement as mayor The High Court yesterday found suspended Hsinchu mayor Ann Kao (高虹安) not guilty of embezzling assistant fees, reducing her sentence to six months in prison commutable to a fine from seven years and four months. The verdict acquitted Kao of the corruption charge, but found her guilty of causing a public official to commit document forgery. The High Prosecutors’ Office said it is reviewing the ruling and considering whether to file an appeal. The Taipei District Court in July last year sentenced Kao to seven years and four months in prison, along with a four-year deprivation of civil rights, for contravening the Anti-Corruption
RSS