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Sun, Nov 04, 2007 - Page 12 News List

The man behind the Google phone

Andy Rubin is working on a secretive Google mission that could transform the smartphone market by giving away software

By John Markoff  /  NY Times News Service , MOUNTAIN VIEW, California

An irony in all of this, of course, is that Google, though not in a dominant position, might be able to replay the strategy that Microsoft itself used to bulldoze Netscape in the mid-1990s. Just as Microsoft successfully "cut off" Netscape's air supply by giving away its Explorer Web browser as part of the Windows operating system, Google may shove Windows Mobile aside if the Google Phone is given away to handset makers.

And if the strategy works, it will be because a robotics fanatic named Andy Rubin and his team will have successfully developed the smartphone of the future.

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