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Sun, May 18, 2003 - Page 12 News List

Shopping sites offer automatic shipping for routine purchases

Auto-replenishment programs, which have a long and successful history in the direct-marketing industry, are now making waves on the Web

NY TIMES NEWS SERVICE , NEW YORK

He said Drugstore.com was "working with manufacturers to help us figure out how many razor heads someone goes through in a month, and that sort of thing, before we get further into this."

Significantly, the company does not plan to offer an automatic replenishment program for prescription drugs associated with chronic illnesses.

According to Jeff Kimmell, vice president for pharmacy, traditional drugstores can offer those services because they can resell the drugs if the customer does not pick them up, but mail-order prescription drugs cannot be returned to the company for any reason -- be it a change of address or change of dosage.

As an alternative to automatic shipments, Drugstore.com sends e-mail reminders to its pharmacy patients, telling them that their prescriptions are nearly empty, and offering the chance to reorder.

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