Prime View International Co (元太科技), which supplies e-paper displays to Amazon’s Kindle e-reader series, expects to start supplying e-paper displays in time for customers to ship new e-readers for the year-end shopping season.
That will make Prime View the first in the industry to supply colored e-paper displays, widening its technology lead over competitors such as Japan’s Bridgestone Corp and Sipix Technology Inc (達意科技), whose major shareholder is Taiwanese LCD panel maker AU Optronics Corp (AUO, 友達光電).
“We have sent samples to select customers,” Prime View chairman Scott Liu (劉思誠) told reporters at the annual flat-panel display and photonics trade fair in Taipei.
He declined to reveal the names of customers testing its latest products.
Prime View is also ready with touch panels for e-readers, allowing users to take notes on the screen with a pen, Liu said.
The company is almost ready with its flexible displays, he said.
Liu added that orders were growing as customers like Acer Inc (宏碁) and Sony Corp were scheduled to launch new e-readers next quarter.
He added that Prime View had acquired new customers in the US, including consumer electronics and communications companies that were interested in getting a share of the e-reader market.
Prime View expects to start shipping displays to these customers next quarter, he said.
As for Sipix, Paul Peng (彭雙浪), a vice president at AUO, said the firm, which now makes smaller displays for other devices, planned to ramp up production for e-reader displays this month or next.
For colored displays, Peng said the product was still under development and the firm aims to start production next year.
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