Local power management company Delta Electronics Inc (台達電) is expected to ship its first set of e-readers equipped with colored e-paper displays made by the company during the Christmas holiday shopping season, a company executive said yesterday.
In 2008, Delta branched into the burgeoning e-paper display market by forming a technological partnership with the Japanese company Bridgestone. However, high technological barriers have meant Delta has lagged behind rivals Prime View Technology International Co (PVI, 元太科技) and Sipix Technology Inc (達意科技) in supplying the displays.
By the end of winter, however, Delta finally had something to show off.
“Delta will be the first company to supply e-readers with large and color displays, enabling pen-input features,” said Hui Lee (李忠蕙), director of Delta’s e-paper business development center, in a media briefing at the company’s Computex booth.
Instead of being a pure e-paper display supplier, Delta would maintain a flexible approach to its business models, she said. The company could also make e-readers for other companies, or roll out its own-brand e-readers in the future, she added.
Delta is planning to launch 8-inch and 13-inch e-readers by the end of the year, with some fitted out with touchscreens, Lee said.
She declined to give details about new products and to disclose customer names, but said the Greater China area would be the company’s priority for launching such devices.
To differentiate itself from entertainment-oriented e-readers and tablet devices such as Apple Inc’s iPad, Delta said hospitals and schools would be its target markets for larger-sized models such as 13-inch, e-readers, compared to 7-inch, or the 8.9-inch models commonly seen in shops.
Also See: Aiming for No. 1 in e-reader sector
RSS