South Korea’s Samsung Electronics and Avatar director James Cameron yesterday announced a deal to work together to boost 3D television content.
Under the agreement, Cameron and his crew will make 3D footage of music videos featuring South Korean pop stars that will be used by Samsung to help promote the sale of its 3D televisions worldwide.
Cameron’s 3D blockbuster Avatar started a 3D wave in the movie industry and is the world’s highest grossing movie, earning US$2.8 billion in ticket sales so far.
Samsung, the world’s largest maker of flat-screen televisions, said it may raise this year’s sales target for 3D TVs, given the growing demand.
Early this year it targeted around two million sales.
“Demand for 3D TVs is very strong, but the supply is falling short of such a strong demand due to panel shortages. But there is a possibility that the initial 2 million sales target may be raised,” Samsung visual display division president Yoon Boo-keun told a news briefing.
On Thursday, Cameron told a forum that lack of content was the biggest hurdle to 3D televisions.
The thousands of hours of content that would be needed “will require a revolution in the way TV is produced,” he said.
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