Wed, May 27, 2009 - Page 12 News List

Computer show hands out awards

FACE RECOGNITION One company came up with advertising software package that could recognize the faces of users who peruse their physical ads and billboards

By Elizabeth Tchii  /  STAFF REPORTER

Models display products at a pre-show media event for Computex 2009’s Best Choice Award in Taipei yesterday. The Computex trade show is on at the Taipei World Trade Center’s Xinyi and Nangang exhibition halls from Tuesday to Saturday next week.


Twenty-five products in 11 categories that embrace leading technology, present innovative features and possess strong selling potential won this year’s Computex Taipei Best Choice Award, the event’s organizer said.

Another four winners for the top prizes in four categories — Best Choice of the Year, Green ICT Award, Best Choice of Overseas Enterprise and Jury’s Special Award — will be announced on Tuesday next week, the first day of Computex, the Taipei Computer Association (TCA, 台北電腦公會) said yesterday.

“This year a total of 400 submissions were received with 170 domestic and foreign enterprises participating, on par with the number of entries received last year,” TCA secretary-general Enoch Du (杜全昌) said at a press briefing.

Asustek Computer Inc (華碩電腦) walked away with three awards this year, while VIA Technologies Inc (威盛電子), Micro-Star International Co (MSI, 微星科技), and Gigabyte Technology Co (技嘉) each won two awards. Other local winners include Acer Inc (宏碁), AMIT Inc (永洋科技), Elan Microelectronics Corp (義隆電子) and DFI Inc (友通資訊).


Chen Hsin-hsi (陳信希), chief director of the Department of Computer Science and Information Engineering at National Taiwan University, and the jury representative said the Computex Best Choice Award helps local companies stand out from their international peers, “with their recognized added-value translating directly to their number of orders.”

For example, Asustek’s Eee network attached storage system is a server and backup device that features a built-in 3.5 inch user-friendly touch screen panel, DVD writer and multi-server capabilities, and is designed for round-the-clock noiseless operation with low power consumption.


Another cutting edge design is a communication product made by connectivity solution provider, ATEN International Co (宏正自動科技) — the KN4140v keyboard, video or visual display unit and mouse — which allows one information technology staff and up to four remote administrators to simultaneously control up to 40 servers anywhere, anytime, as well as access separate ports via a local area network, wide area network or the Internet.

Another interesting product is the TeraMedia digital signage solution developed by HGiga Inc (桓基科技), which tracks the number of viewers who have looked at your advertisement through a viewer counting technique that uses a facial detection-enabled video lenses.

“The concept is similar to counting the number of people who have clicked on your ad on the Internet,” marketing deputy manager Liao Che-hui (廖哲輝) said of the product yesterday. “Companies will find it more cost effective when it comes to delivering marketing and promotional campaigns.”

Du said the world recession and (A)H1N1 flu virus outbreak have not diminished enthusiasm for this year’s Computex, which will be held at various venues in Taipei between next Tuesday and next Saturday.

“More than 1,700 companies, including 30,000 buyers from 140 countries, are being represented in this year’s trade show and we anticipate over US$20 billion in business generation,” he said.

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