Fri, Aug 01, 2008 - Page 12 News List

Oversupply hits sales of LCD monitors

By Jerry Lin  /  STAFF REPORTER

Sales of liquid-crystal-display (LCD) monitors were lackluster in the first half of this year because of oversupply and lower-than-expected demand and would continue to see a gradual decline this quarter, electronics companies said yesterday.

Samsung Electronics Taiwan Co said the oversupply of panels had caused prices to fall between US$6 and US$8 per month over the past two months.

“In addition, the rising domestic commodity prices have led to a lower turnover rate this year because of slowing consumer spending amid the economic downturn,” Annie Huang (黃彥莉), an assistant manager at Samsung Electronics Taiwan, said at the 2008 Taipei Computer Applications Show at the Taipei World Trade Center.

In a departure from last year’s show, when the company focused on mid-range and high-end LCD monitors, Samsung offered a range of low-end to high-end models this year.

Nexgen Mediatech Inc (新視代科技), a local LCD TV and LCD monitor maker under the Chimei Group (奇美集團), said sales of LCD monitors had been hurt by growing demand for laptops, especially models for under NT$20,000.

“Mid-range LCD monitors have seen the most impact from growing demand for notebook PCs, making the LCD monitor market sort of ‘M’-shaped today,” said Gilbert Chiang (江文豪), marketing division manager of Nexgen Mediatech’s OBM business unit.

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