To better serve its upscale neighbors in Taipei's Da'an district, the Far Eastern Group (
The new outlet will trade under the name "city'super."
"Based on our survey in the district, residents have expressed hopes to have a supermarket of a higher level and in a larger scale nearby," said Susan Chiou (
The community has several regular supermarkets like Wellcome, although these outlets can apparently no longer satisfy local needs.
Situated in a residential area known for its strong purchasing power, the mall is adjacent to the five-star Far Eastern Plaza Hotel, but has not operated a supermarket since its inception in 1994.
"Positioned as a mega-lifestyle-specialty store, the under-construction `city'super' supermarket will feature a higher portion of exclusive merchandise to lure consumers," said Andrew Chen (
The Far Eastern Group also owns the Far Eastern Department Store (
Introducing upscale supermarkets into shopping malls has become the latest trend, with examples ranging from the Breeze Center's (
These stores are characterized by their relatively high percentage of imported, higher-priced commodities, which sets them apart from their competitors and caters to their respective target clients.
The "city'super" will occupy a 1,100-ping (3,630m2) space in The Mall's basement. The store's consumer products, including cosmetics, stationery and house furnishings account for 40 percent of the product mix, while the other 60 percent will be food, fresh foodstuffs and snacks exclusive to the supermarket, Chen said.
"As normal supermarkets tend to be price-oriented by employing mass sales, the `city'super' places more emphasis on introducing special and high-quality products," Chen said. "Lowering prices is not the main strategy for us."
In its product mix of more than 10,000 items, 70 percent to 80 percent of daily merchandise is imported, while 50 percent of food is purchased from abroad, with an emphasis of freshness and consumer tastes.
The company projects to generate NT$789 million (US$25 million) in first-year sales and launch two more outlets in five years.
Gudeng Precision Industrial Co (家登精密), the sole extreme ultraviolet pod supplier to Taiwan Semiconductor Manufacturing Co (台積電), yesterday said it has trimmed its revenue growth target for this year as US tariffs are likely to depress customer demand and weigh on the whole supply chain. Gudeng’s remarks came after the US on Monday notified 14 countries, including Japan and South Korea, of new tariff rates that are set to take effect on Aug. 1. Taiwan is still negotiating for a rate lower than the 32 percent “reciprocal” tariffs announced by the US in April, which it later postponed to today. The
MAJOR CONTRIBUTOR: Revenue from AI servers made up more than 50 percent of Wistron’s total server revenue in the second quarter, the company said Wistron Corp (緯創) on Tuesday reported a 135.6 percent year-on-year surge in revenue for last month, driven by strong demand for artificial intelligence (AI) servers, with the momentum expected to extend into the third quarter. Revenue last month reached NT$209.18 billion (US$7.2 billion), a record high for June, bringing second-quarter revenue to NT$551.29 billion, a 129.47 percent annual increase, the company said. Revenue in the first half of the year totaled NT$897.77 billion, up 87.36 percent from a year earlier and also a record high for the period, it said. The company remains cautiously optimistic about AI server shipments in the third quarter,
ELECTRONICS: Strong growth in cloud services and smart consumer electronics offset computing declines, helping the company to maintain sales momentum, Hon Hai said Hon Hai Precision Industry Co (鴻海精密) on Saturday announced that its sales for last month rose 10 percent year-on-year, driven by strong growth in cloud and networking products amid the ongoing artificial intelligence (AI) boom. The company, also known internationally as Foxconn Technology Group (富士康科技集團), reported consolidated sales of NT$540.24 billion (US$18.67 billion) for the month, the highest ever for the period, and a 10.09 percent increase from a year earlier, although it was down 12.26 percent from the previous month. Hon Hai, which is Apple Inc’s primary iPhone assembler and makes servers powered by Nvidia Corp’s AI accelerators, said its cloud
APPRECIATION: The central bank stepped in to stabilize the NT dollar after a surge in foreign institutional investment, triggered by optimism about tariffs and US Fed policy Taiwan’s foreign exchange reserves hit a record high at the end of last month, as the central bank intervened in the currency market to curb the New Taiwan dollar’s appreciation against the US dollar. Foreign exchange reserves increased by US$5.48 billion from May, reaching an all-time high of US$598.43 billion, the central bank said on Friday. While the central bank did not disclose the scale of its intervention, Department of Foreign Exchange Director-General Eugene Tsai (蔡炯民) said that the currency market remained relatively stable until the middle of last month. However, a shift occurred following the US Federal Reserve’s signal of a
RSS