Google entered a new businesses beyond Internet search on Wednesday with a service within Gmail to make phone calls over the Web to landlines or cellphones.
The service will thrust Google into direct competition with Skype, the Internet telephone company, and with telecommunications providers. It could also make Google a more ubiquitous part of people’s social interactions by uniting the service for phone calls with e-mail, text messages and video chats.
“It’s one place where you can get in touch with the people that you care about, and how that happens from a network perspective is less important,” said Charles Golvin, a telecommunications analyst at Forrester Research.
Gmail has offered voice and video chat for two years, but both parties must be at their computers. Google said the new service would work well for people in a spot with poor cellphone reception or for those making a quick call from their desk.
After Gmail users install a voice and video chat plug-in to their browsers, they can make a call using their computer’s microphone and speakers or a headset. Calls to numbers in the US and Canada will be free at least through the end of the year. International calls range from US$0.02 a minute to many countries to US$0.98 a minute to call Cuba.
Skype, which was founded in 2003, lets people call phone numbers in the US and Canada for US$0.021 a minute or make unlimited calls for US$3 a month. For US$14 a month, Skype users can make unlimited calls to people in 40 countries.
This month, Skype filed for an initial public offering of stock with the Securities and Exchange Commission.
Skype was acquired by eBay for US$2.6 billion in 2005 and was sold last year to an investor group led by the private equity firm Silver Lake.
Skype has an average 124 million users a month worldwide, according to the filing, of which 8.1 million pay for the service to call mobile phones and landlines. Google does not say how many people use Gmail, but analysts estimate that Gmail has 200 million users.
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