Toyota said yesterday it was planning a new level of disclosure about car problems that would go beyond what the automaker is legally required to reveal as it seeks to rebuild consumer trust.
Toyota Motor Corp, criticized for being slow to act on safety problems that led to the recall of 8.5 million vehicles for gas pedal and brake problems, said it would announce details of the plan for more openess soon.
Company spokeswoman Ririko Takeuchi said the automaker would voluntarily disclose problems that are below recall-level seriousness.
PHOTO: BLOOMBERG
“We’re trying to be proactive,” Takeuchi said.
“Some consumers are worried, so even if the information doesn’t rise to the level of a recall, we are taking this step to restore the company’s credibility,” she said.
“They might be minor [problems], but drivers may need this information,” she said, declining to describe what kinds of problems this might include.
The news shows Toyota is going on the offensive to win back trust that has been battered by the string of recalls.
Company president Akio Toyoda is to visit the US early next month to meet with government officials and members of Congress amid pressure from a House Republican that the automaker’s leader testify before Congress about the company’s safety lapses.
Earlier this week, Toyota declined to accept a Japanese government energy efficiency award given to its Prius, saying the honor is not appropriate for a car hit by massive recalls.
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