SanDisk Corp introduced the world's highest-capacity flash-memory MP3 player on Monday and priced it to take a bigger bite of the market dominated by Apple's iPods.
The Sansa e280 features eight gigabytes of flash-based memory expandable to 10 gigabytes, which translates into the potential to store as many as 2,500 songs.
SanDisk said its latest addition to the Sansa e200 line of MP3 players would be in US stores by Sept. 8 and rolled out worldwide shortly thereafter.
Larger capacity
The Milpitas, California company priced its new player at US$249.99, putting it in a price bracket with iPod Nanos that offer about half the music-storing capacity.
Flash-memory is made of tiny hardware that enables MP3 players such as the Nano and the e280 to be made sleek, small and light.
Apple's larger iPod MP3 players use hard drives to offer as much as 60 gigabytes of storage and come with price tags of up to US$399.
Along with unveiling the e280, SanDisk announced cuts of US$40 to US$60 in the prices of Sansa flash-based MP3 models that were introduced this spring.
The new price for the firm's two-gigabyte Sansa e250 model was US$139.99; the four-gigabyte e260 was US$179.99 and the six-gigabyte e270 was US$219.99.
"SanDisk is once again making it incredibly affordable for consumers to purchase the most feature-rich, high-capacity players on the market at the best possible price," said Eric Bone, director of audio/video product marketing at SanDisk.
"The most costly ingredient in a flash-based MP3 player is the flash memory. Since we make the flash memory, we essentially remove the middleman and pass [the] savings directly to the consumer," he said.
The e280 players were built to accommodate removable memory cards that could increase storage capacity to 10 gigabytes.
Cellphone link
The cards can be switched into music-capable mobile phones or other devices, taking chosen songs with them.
Sansa e280 features include the ability to download digitized entertainment from an array of sources, including Microsoft PlaysForSure and Rhapsody To Go, according to the company.
Apple Computer links its iPod models exclusively to the Cupertino, California, company's iTunes online store.
Sansa e280 also has an FM radio tuner and could be used as a voice or radio recorder, the company said.
SanDisk describes itself as the inventor of flash storage cards as well as the world's largest supplier of flash data storage card products.
The company was iPod's top US rival, and the Sansa line of MP3 players had 9.7 percent of the market in the second fiscal quarter of this year, according to the NPD Group research firm.
Apple commands 75.6 percent of the MP3 player market, while Creative Labs and Samsung hold 4.3 percent and 2.5 percent respectively, NPD reported.
Taiwanese actress Barbie Hsu (徐熙媛) has died of pneumonia at the age of 48 while on a trip to Japan, where she contracted influenza during the Lunar New Year holiday, her sister confirmed today through an agent. "Our whole family came to Japan for a trip, and my dearest and most kindhearted sister Barbie Hsu died of influenza-induced pneumonia and unfortunately left us," Hsu's sister and talk show hostess Dee Hsu (徐熙娣) said. "I was grateful to be her sister in this life and that we got to care for and spend time with each other. I will always be grateful to
REMINDER: Of the 6.78 million doses of flu vaccine Taiwan purchased for this flu season, about 200,000 are still available, an official said, following Big S’ death As news broke of the death of Taiwanese actress and singer Barbie Hsu (徐熙媛), also known as Big S (大S), from severe flu complications, the Centers for Disease Control (CDC) and doctors yesterday urged people at high risk to get vaccinated and be alert to signs of severe illness. Hsu’s family yesterday confirmed that the actress died on a family holiday in Japan due to pneumonia during the Lunar New Year holiday. CDC Deputy Director-General Tseng Shu-hui (曾淑慧) told an impromptu news conference that hospital visits for flu-like illnesses from Jan. 19 to Jan. 25 reached 162,352 — the highest
TAIWAN DEFENSE: The initiative would involve integrating various systems in a fast-paced manner through the use of common software to obstruct a Chinese invasion The first tranche of the US Navy’s “Replicator” initiative aimed at obstructing a Chinese invasion of Taiwan would be ready by August, a US Naval Institute (USNI) News report on Tuesday said. The initiative is part of a larger defense strategy for Taiwan, and would involve launching thousands of uncrewed submarines, surface vessels and aerial vehicles around Taiwan to buy the nation and its partners time to assemble a response. The plan was first made public by the Washington Post in June last year, when it cited comments by US Indo-Pacific Commander Admiral Samuel Paparo on the sidelines of the Shangri-La Dialogue
COMBINING FORCES: The 66th Marine Brigade would support the 202nd Military Police Command in its defense of Taipei against ‘decapitation strikes,’ a source said The Marine Corps has deployed more than 100 soldiers and officers of the 66th Marine Brigade to Taipei International Airport (Songshan airport) as part of an effort to bolster defenses around the capital, a source with knowledge of the matter said yesterday. Two weeks ago, a military source said that the Ministry of National Defense ordered the Marine Corps to increase soldier deployments in the Taipei area. The 66th Marine Brigade has been tasked with protecting key areas in Taipei, with the 202nd Military Police Command also continuing to defend the capital. That came after a 2017 decision by the ministry to station