Are Americans ready for an Internet refrigerator?
Are the world's biggest consumers willing to shell out US$8,000 for a device that keeps beer cold and lets them download music, recipes and e-mail?
South Korean electronics giant LG thinks so, and is rolling out its Internet refrigerator in the US market this month after introductions in South Korea, Mexico and Britain.
The move into the US market is part of a strategy by LG to introduce a line of upscale appliances, that will eventually include an Internet washing machine, air conditioner and microwave oven, all of which can be part of a home network for an electronically controlled home.
The notion of an Internet refrigerator has been around for some time, and LG first started selling its device to South Koreans in 2000.
But many appliance makers have felt consumers were not quite ready for a cyberspace cooling device that, in theory could keep track of one's food and order milk and eggs from an online store when supplies were low.
LG officials say their research shows the refrigerator is a good place to have an Internet connection because it is the gathering point of the home for many families.
"This is going to be the hub of your home, 24 hours a day, the first place to go in the morning, the last place at night," said Daniel Lee, the US marketing and communications director for LG Appliances.
"We've got a tremendous amount of interest from the consumer, press and industry, because we are the first to market. This is going to be the cornerstone of our appliance lineup in the US."
LG sees a future in "smart" appliances, such as washing machines that can use the Internet to determine the ideal water temperature and detergent, and air conditioners that can be programmed from any computer connected to the Web.
The 160kg titanium-finish LG "multimedia refrigerator" includes a 38cm monitor that allows its owners to watch television, play music and download MP3 music files from the Internet, through a modem or high-speed Internet connection.
It also has a built-in digital camera that can take pictures and instantly e-mail them, the capacity to leave video messages for family members, and an electronic calendar to keep track of birthdays, anniversaries and after-school activities.
Oh, there's also a refrigerator.
As far as "food management, LG officials say the Web fridge can eventually use a bar code reader that will keep track of what's inside and when it needs to be replaced.
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