One of Australia’s biggest supermarket chains yesterday said that some stores were moving baby formula behind their counters and restricting sales as it emerged customers were clearing shelves and selling it online in China for more than double the price.
Coles’ decision to take the milk product off the aisles follows complaints from worried mothers over supplies and after Sydney’s Daily Telegraph reported that 1kg tins bought for up to A$35 (US$26.19) were being resold to Chinese parents for about A$100.
“Coles is committed to ensuring that our customers with a genuine need for infant formula have access to this product,” Coles said in a statement. “To make sure we have formula available for customers, in some stores we are keeping infant formula behind the service desk or using specially designed electronic article surveillance lids that can only be removed at the register.”
The supermarket giant is restricting sales to two tins per customer and working with suppliers to improve availability.
Woolworths said it would keep the product on its shelves, but has also tightened restrictions to two units per customer.
In 2015, an Australian company apologized to mothers after its premium organic baby milk formula was wiped off supermarket shelves ahead of Singles’ Day.
Demand for foreign infant milk products has soared following a series of food scares in China, including a 2008 scandal over locally produced tainted formula that left six children dead and made more than 300,000 ill.
Simon Hansford, owner of Milk Powder Solutions said the strong Chinese demand reflects the quality of Australian produce, but welcomed restrictions to protect local supply.
“The Chinese consumer, they are doing nothing illegal; they are actually supporting our dairy industry,” he said on commercial radio station 2GB. “The Chinese consumer is very comfortable about buying Australian produce if it is coming from [Australian] supermarkets, they tend to look at the produce as a famous brand.”
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