The latest Thai soap opera sensation is tall and strong-jaw handsome. He’s also the country’s finance minister.
The Oxford-educated minister, Korn Chatikavanij, made a cameo appearance on the popular Thai period drama Vanida on Tuesday night to broadcast a message about the government’s bid to tackle loan shark debt.
The ministry estimates that about 1 million households owe money to loan sharks, who demand monthly interest of up to 40 percent.
Thai Prime Minister Abhisit Vejjajiva’s administration has been trying to eradicate the problem, which mainly involves low-income Thais in rural areas who don’t live near banks or think banks only loan to the wealthy.
Vanida is a sappy drama set in World War II Thailand that revolves around a love triangle between a colonel, his aristocratic fiancee and the daughter of a merchant. Debt is central to the story line, in which the colonel’s money problems get him into all kinds of trouble.
Korn has cited the show on his Facebook page to explain illegal debt collection practices, and the finance ministry collaborated with the show’s producers for a three-minute short that followed the main show on Tuesday night.
It begins with the three main characters talking about someone who owes money and the colonel says: “Nowadays the government is helping with debt.”
Cue Korn, who enters in gray trousers, a white shirt, striped tie and suspenders.
“The issue.”
Thai politicians have long used popular media to reach the public. In 2006, then-prime minister Thaksin Shinawatra starred in his own reality show, in which he traveled to Thailand’s poorest villages and camped out there in a bid to boost his popularity among his power base. Later that year, he was deposed by a coup.
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