Google Inc is calling on its millions of users to chart a new direction for its online maps.
As part of an initiative launched yesterday, the Internet search leader would provide free tools designed to make it easy for people to share their knowledge about their neighborhoods and other favorite places by creating customized maps that can assemble information from a variety of sources.
The map creators would be given the option to make the content public or keep it private.
Thousands of hybrid maps, often called "mashups," are already available on the Web, documenting everything from local housing markets to active volcanos.
But cobbling together an online map typically requires some computer coding skills.
Google has tailored its tools for a mass audience, making map mashups as easy to produce as pointing and clicking a computer mouse. The company hoped the simplicity would generate millions of highly specialized maps that could be stored in its search index.
Until now, Google's two-year-old maps had primarily been used for driving directions and finding local businesses. The more personal maps should open up new avenues as users share insights about their favorite vacation spots or a wide range of academic subjects, said Jessica Lee, product manager of Google maps.
"This is a big change," Lee said. "Even if we cut loose all our developers, we could never create maps with the same depth and quality as our users can."
While testing the new tools, Google's own engineers created maps focused on US Route 66, the Hawaiian island of Kauai, Major League Baseball stadiums and voting patterns in the 2004 presidential election.
If Google succeeds in its effort to build a vast storehouse of customized maps, its Web site could become an even more popular Internet destination. Achieving that goal would give Google even more opportunities to display the online ads that accounted for most of its US$3.1 billion profit last year.
The feature could also drive more traffic to Google's YouTube Web site because the new toolkit also includes an option to embed video into the customized maps.
Google's maps already are a big draw, with 22.2 million US visitors during February, according to the most recent data available from comScore Media Metrix. That ranked Google maps third in its category, trailing AOL's Mapquest (45.1 million visitors) and Yahoo (29.1 million visitors).
The concept of mashups was popularized by Paul Rademacher, who now works for Google.
AFGHAN CHILD: A court battle is ongoing over if the toddler can stay with Joshua Mast and his wife, who wanted ‘life, liberty and the pursuit of happiness’ for her Major Joshua Mast, a US Marine whose adoption of an Afghan war orphan has spurred a years-long legal battle, is to remain on active duty after a three-member panel of Marines on Tuesday found that while he acted in a way unbecoming of an officer to bring home the baby girl, it did not warrant his separation from the military. Lawyers for the Marine Corps argued that Mast abused his position, disregarded orders of his superiors, mishandled classified information and improperly used a government computer in his fight over the child who was found orphaned on the battlefield in rural Afghanistan
NEW STORM: investigators dubbed the attacks on US telecoms ‘Salt Typhoon,’ after authorities earlier this year disrupted China’s ‘Flax Typhoon’ hacking group Chinese hackers accessed the networks of US broadband providers and obtained information from systems that the federal government uses for court-authorized wiretapping, the Wall Street Journal (WSJ) reported on Saturday. The networks of Verizon Communications, AT&T and Lumen Technologies, along with other telecoms, were breached by the recently discovered intrusion, the newspaper said, citing people familiar with the matter. The hackers might have held access for months to network infrastructure used by the companies to cooperate with court-authorized US requests for communications data, the report said. The hackers had also accessed other tranches of Internet traffic, it said. The Chinese Ministry of Foreign Affairs
EYEING THE US ELECTION: Analysts say that Pyongyang would likely leverage its enlarged nuclear arsenal for concessions after a new US administration is inaugurated North Korean leader Kim Jong-un warned again that he could use nuclear weapons in potential conflicts with South Korea and the US, as he accused them of provoking North Korea and raising animosities on the Korean Peninsula, state media reported yesterday. Kim has issued threats to use nuclear weapons pre-emptively numerous times, but his latest warning came as experts said that North Korea could ramp up hostilities ahead of next month’s US presidential election. In a Monday speech at a university named after him, the Kim Jong-un National Defense University, he said that North Korea “will without hesitation use all its attack
STOPOVERS: As organized crime groups in Asia and the Americas move drugs via places such as Tonga, methamphetamine use has reached levels called ‘epidemic’ A surge of drugs is engulfing the South Pacific as cartels and triads use far-flung island nations to channel narcotics across the globe, top police and UN officials told reporters. Pacific island nations such as Fiji and Tonga sit at the crossroads of largely unpatrolled ocean trafficking routes used to shift cocaine from Latin America, and methamphetamine and opioids from Asia. This illicit cargo is increasingly spilling over into local hands, feeding drug addiction in communities where serious crime had been rare. “We’re a victim of our geographical location. An ideal transit point for vessels crossing the Pacific,” Tonga Police Commissioner Shane McLennan
RSS