The nation’s major supermarket and convenience store chains yesterday said that they have seen an increase of about 30 percent in evening and late-night deliveries since the beginning of the FIFA World Cup last month, with snacks, instant noodles and energy drinks among the top sellers.
Carrefour Taiwan said many major sports events began last month, such as the FIFA World Cup, the MLB World Series, the CPBL championship and the new NBA season, while former NBA player Dwight Howard joined Taiwan’s T1 League.
The events boosted the stay-at-home economy, Carrefour said, adding that evening orders for fresh food deliveries rose by about 30 percent.
Photo: CNA
Sales of beer at its physical stores also grew about 30 percent, as many people bought beer by the case, Carrefour said.
PX Mart said its evening delivery orders have risen about 15 percent since the beginning of the World Cup, with the most popular items being instant noodles and eggs.
Many retailers have launched promotions aimed at sports fans, with Carrefour offering discounts for late-night deliveries, giving out coupons for successfully guessing the winner of a game and holding a draw for a chance to win a year of free delivery service.
PX Mart gives out coupons linked to the number of goals scored during the World Cup semi-finals and finals.
Convenience store chain operator Taiwan FamilyMart said that sales of food products often increase in the evening when there are major sports events in other countries, adding that commonly purchased items were deep-fried food and braised snacks.
Convenience store chain 7-Eleven said that people who stay up late to watch the World Cup visit convenience stores to buy snacks, instant noodles and popsicles.
The chain said it has established special “bar areas” offering grilled food and beer at 60 of its branches, allowing customers to enjoy freshly grilled food while watching the games.
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