An interactive exhibition focused on the contemporary consumer experience opens today at the Taiwan Design Museum in Taipei.
Organized by the Taiwan Design Research Institute (TDRI), the exhibition, titled “Behind the Barcodes” (當代購物體驗製造機), was curated by a team at Re-lab, a Taipei-based information design consultancy founded in 2011.
One of the highlights is the “You Are What You Buy” section, where visitors can discover their “shopping philosophy” by selecting different phrases that appeal to them, organizers said.
Some examples of the phrases are: “Recommended based on your shopping list in 2019,” “Ergonomically designed, clinically verified” and “40% off for the 2nd one.”
Each phrase comes with a barcode sticker, which visitors can stick onto their “mock shopping card” and scan using the tablets in the “checkout area” to receive their result, organizers said.
A tablet then generates various combinations of six components — “authority,” “security,” “loyalty,” “reciprocity,” “vibe” and “rarity” — that represent the composition of the user’s “shopping philosophy,” they added.
In the “analysis zone,” organizers have included descriptions of each of the six possible components.
Each of the descriptions begins with: “What you buy is actually…”
For example, the description for “security” reads: “What you buy is actually … not just commodities, but also your connection with the society.”
In another section, the curatorial team highlights how 11 design-centered brands, including Yiri Living and e-commerce platform Pinkoi, have applied consumer data analysis to their sales strategies.
A third section invites visitors to vote for their favorite concepts, such as “The delightful experience that is not replicable” and “… each consumption is a vote cast for my ideal world.”
The exhibition is the first of its kind in the nation, and a “must-see” for consumers and businesses alike, organizers said.
Products now carry stories, and there is no longer a direct relationship between an item’s cost and its price, they said, adding: “Have you ever wondered what exactly you are buying?”
The Taiwan Design Museum is part of Song Yan Court (松菸口), a collection of four design-related spaces inside Songshan Cultural and Creative Park run by TDRI, which was established this year. Its predecessor was the Taiwan Design Center.
The exhibition is in room three of the museum and ends on Oct. 25.
Tickets cost NT$150, but students, group visitors and Song Yan Court members can pay a reduced price of NT$100, organizers said.
A magnitude 5.7 earthquake struck off Taitung County at 1:09pm today, the Central Weather Administration (CWA) said. The hypocenter was 53km northeast of Taitung County Hall at a depth of 12.5km, CWA data showed. The intensity of the quake, which gauges the actual effect of a seismic event, measured 4 in Taitung County and Hualien County on Taiwan's seven-tier intensity scale, the data showed. The quake had an intensity of 3 in Nantou County, Chiayi County, Yunlin County, Kaohsiung and Tainan, the data showed. There were no immediate reports of damage following the quake.
A BETRAYAL? It is none of the ministry’s business if those entertainers love China, but ‘you cannot agree to wipe out your own country,’ the MAC minister said Taiwanese entertainers in China would have their Taiwanese citizenship revoked if they are holding Chinese citizenship, Mainland Affairs Council (MAC) Minister Chiu Chui-cheng (邱垂正) said. Several Taiwanese entertainers, including Patty Hou (侯佩岑) and Ouyang Nana (歐陽娜娜), earlier this month on their Weibo (微博) accounts shared a picture saying that Taiwan would be “returned” to China, with tags such as “Taiwan, Province of China” or “Adhere to the ‘one China’ principle.” The MAC would investigate whether those Taiwanese entertainers have Chinese IDs and added that it would revoke their Taiwanese citizenship if they did, Chiu told the Chinese-language Liberty Times (sister paper
The Chinese wife of a Taiwanese, surnamed Liu (劉), who openly advocated for China’s use of force against Taiwan, would be forcibly deported according to the law if she has not left Taiwan by Friday, National Immigration Agency (NIA) officials said yesterday. Liu, an influencer better known by her online channel name Yaya in Taiwan (亞亞在台灣), obtained permanent residency via marriage to a Taiwanese. She has been reported for allegedly repeatedly espousing pro-unification comments on her YouTube and TikTok channels, including comments supporting China’s unification with Taiwan by force and the Chinese government’s stance that “Taiwan is an inseparable part of China.” Liu
MINOR DISRUPTION: The outage affected check-in and security screening, while passport control was done manually and runway operations continued unaffected The main departure hall and other parts of Terminal 2 at Taiwan Taoyuan International Airport lost power on Tuesday, causing confusion among passengers before electricity was fully restored more than an hour later. The outage, the cause of which is still being investigated, began at about midday and affected parts of Terminal 2, including the check-in gates, the security screening area and some duty-free shops. Parts of the terminal immediately activated backup power sources, while others remained dark until power was restored in some of the affected areas starting at 12:23pm. Power was fully restored at 1:13pm. Taoyuan International Airport Corp said in a
RSS