Taiwan plans to improve tourist satisfaction and encourage return visits as the number of foreign visitors has grown to to 10 million, Tourism Bureau Deputy Director-General Wayne Liu (劉喜臨) said yesterday.
The bureau estimated that the nation’s 10 millionth visitor this year would arrive this morning, the first time the nation has received this many foreign visitors.
The number of foreign visitors is only one of the factors in evaluating a nation’s tourism industry, Liu said, adding that higher satisfaction rates, more spending and return visits are important to sustain the sector.
On Friday, Premier Mao Chi-kuo (毛治國) said that 30 to 40 percent of foreign visitors have made a return trip to Taiwan.
According to Liu, the percentage of foreign visitors coming to Taiwan as tourists jumped from 33 percent in 2000 to 71 percent this year, while average daily spending rose from US$193 to US$213 during the same period.
However, the average number of nights foreign tourists spent in Taiwan dropped from 7.4 to 6.69, while the percentage of non-Chinese visitors that made a return trip fell from 51 percent to 48 percent, Liu said.
The government, industries and people in Taiwan need to think about how the nation can attract foreigners to make more than one visit and offer new experiences to them during each trip, Liu said.
Meanwhile, Roget Hsu (許高慶), a former secretary-general of the Travel Agent Association, called for the exploration of markets outside China, so that the nation can push the annual number of foreign visitors beyond 10 million.
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