The Hawaii Tourism Authority representative office in Taiwan has launched a series of promotional events in Taiwan to capitalize on the popularity of the blockbuster movie Jurassic World — shot on the Hawaiian island of Kauai.
As part of its Hawaii Tourism Taiwan marketing campaign, the office invited about 400 local travel agents, airline representatives and fans to a free screening of the movie.
“Hawaii is more than just beaches,” Hawaii Tourism Authority account supervisor Daniel Cheng said. “It is also a paradise for outdoor adventures and diverse wildlife.”
The office launched a travel itinerary targeting independent travelers. The seven-day trip is set to bring travelers to the sites where the movie was shot.
Cheng said his office hopes to attract more than 22,000 Taiwanese tourists to Hawaii this year.
There are only two direct flights per week between Taipei and Honolulu — offered by China Airlines — so it is challenging to increase the number of Taiwanese visiting Hawaii, Cheng said.
He said his office would try to encourage more carriers to launch Taiwan-Hawaii routes, add more flights to existing services and use bigger aircraft to carry more passengers.
Hawaiian Airlines operated a nonstop service between Taipei and Honolulu between July 2013 and April 2014, but the carrier ended the service because of weak demand.
The Hawaii Tourism Authority held a running event last month aimed at encouraging the public to attend the Honolulu Marathon in December.
This autumn, the office plans to send travel bloggers to participate in the Hawaii Food and Wine Festival, Cheng said.
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