The Sun Moon Lake Pass, which gives travelers a large discount on transportation at the popular tourist spot, has proven so popular that businesses are rushing to print and distribute an extra 10,000 passes to meet demand.
Local businesses launched the pass on May 7 with the support of the Sun Moon Lake National Scenic Area Administration. The first two runs of 5,000 passes each sold out within 10 days, administration officials said.
Repeated complaints from visitors unable to buy a pass convinced the administration to call for another 10,000 transportation vouchers to be printed.
The NT$299 pass can be used for one boat ride across the popular Nantou County lake, one ride on a bus that circles the lake and a round-trip on the cable car connecting the lake to the Formosan Aboriginal Cultural Village. It also includes rental coupons for conventional and electric bicycles.
Passes can be used until the end of the year.
The administration said the positive reaction shows the pass has met tourists’ needs for convenient transportation at the right price and is in line with the Tourism Bureau’s initiative to improve public transportation at major tourist destinations.
As part of the initiative, the Tourism Bureau launched 20 bus routes around Taiwan last month, including the route linking the main bus and rail stations in Taichung to Sun Moon Lake.
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