Kaohsiung is using a sweet bait to lure foreign tourists -- pineapple cakes.
Kaohsiung launched a three-month long "Warm Winter Promotion Project" last month, the Broadcasting Corp of China (BCC) reported yesterday. When a Japanese or South Korean tourist checks into a hotel, he or she receives a ticket for a free boat ride on the Love River and a box of pineapple cakes.
The box contains a dozen pineapple cakes, a traditional Taiwanese snack. The cakes have a crispy outside and the inside contains the sweet golden-colored pineapple jam.
Kaohsiung has already given away 12,000 boxes of pineapple cakes, the BCC said.
The Kaohsiung City Government is promoting itself as a city with warm winters, little rain and plenty of sunshine as part of an effort to attract Japanese and South Koreans wishing to escape from the cold winter at home.
Kaohsiung's previous tourism promotion tactics included giving foreign tourists boxes of Taiwanese fruit.
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