Women should fight against the standardization of beauty, a process that is being forced upon them by the beauty industry and male criticism, a women's group said on Tuesday.
The Awakening Foundation has announced a contest offering a NT$10,000 prize for a slogan that can present "a new option for Taiwanese women."
"Modern Taiwanese women -- whether young or old -- are under an unprecedented amount of pressure to `look pretty.' At the same time, they are confronted by public criticism by men every day," Awakening Foundation vice president Fan Yun (范雲) said.
Today's ideal of feminine beauty is becoming a set image: slim, light-skinned and chesty. The beauty industry -- which includes beauty salons, plastic surgeons, cosmetics companies and fitness centers -- is responsible for most of the problem, Fan said.
"[The beauty industry] forms an alliance with popular culture and uses products and advertisements as weapons. Its objective ultimately is profit," foundation managing director Hu Shu-wen (
In response to the advertising produced by the beauty industry, the foundation is attempting to stand up to popular commercial slogans like "Perfect is a good idea" and "There are no ugly women but lazy ones" with "Stop dieting and go play" and "Trust me, it's OK if you don't make it."
A male-dominated society and the media cannot be allowed to shy away from their responsibilities, Fan said.
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