The Children's Welfare League Foundation (CWLF), ROC yesterday announced a joint project with the Yaa Fang company to publicize missing children cases by putting photos and details of the children on ice-cream packaging.
Yaa Fang plans to put the pictures of 12 children who went missing six to seven years ago on its new line of ice cream.
The company has also promised to give an award of NT$49,880 to the first three people who provide useful information toward finding the 12 children.
PHOTO: CHEN TSE-MING, TAIPEI TIMES
"Because of the increasing amount of crime and uncertainty in society, children are facing more safety problems than ever before. Children can go missing from their own doorstep," said Yaa Fang general manager Lin Cheng-ming (
"We hope that people will pay more attention to the faces of children around them when they eat our ice cream, and that others will as well when they see the pictures on our packaging," Lin said.
A foundation spokesman said that the group has worked on similar projects with other companies by putting the faces of missing children on other products such as betel-nut boxes. It has also aired radio and TV commercials, in addition to posters, about missing children.
Statistics from the foundation show it is working on 1,001 cases of missing children this year. The foundation has a success rate of about 70 percent, but mostly among children aged between six to 12.
"We are using the pictures of children who went missing before the age of six in this campaign to increase the exposure of these cases. It is rare for children who have been missing for so long to get such a chance to alert the public, so we and these children's parents are grateful to Yaa Fang," said foundation representative Huang Jui-lung (
Yaa Fang and the foundation plan will hold a promotional event at Tiger City in Taichung on April 17 to publicize their joint campaign.
The foundation also conducts research on child-welfare policies and works to educate the public about children rights' issues. It provides training for child-welfare workers and lobbies for child-welfare legislation.
More information about the CWLF is available on their Web page (www.children.org.tw) or by calling 02-2748-6006. If you have information on missing children, call the foundation's hotline at 0800-049-880.
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