The era of mobile payment is upon us. Macro Ma, Visa International country manager in Taiwan, says Taiwan is in a strong position to capitalize on the mobile payment market. As well as medical bills, the payment of utility bills such as water, electricity and gas is a potential growth market for mobile payment, he says.
According to Ma, the popularization of smartphones has altered peoples’ lifestyles, and has led to a change in the way the public parts with its cash. There is already a trend for using mobile phones to carry out transactions and payments for every kind of expense, Ma says.
According to statistics provided by Visa, over 80 percent of the Taiwanese public use EasyCards, iPass, credit cards or other types of sensor-based payment methods. These existing consumer habits will help consumers adopt mobile payment, according to Ma.(CNA, translated by Edward Jones)
1. mobile payment n. phr. 行動支付
(xing2 dong4 zhi1 fu4)
2. popularization n. 普及
3. trend n. 趨勢
4. consumer habit n. phr. 消費習慣
(xiao1 fei4 xi2 guan4)
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