Taking up the idea of ads on city buses, the council office of Shuilin Township in Yunlin County has transformed its garbage collection trucks so that they can display advertisements with local cultural and business news. Every day, when people are throwing out their trash, they will see the huge pictures on the sides of the garbage trucks, and find out about the latest events and products.
There are no buses in Shuilin Township, and the township council does not have the funds to pay for advertisements on buses, so it thought of the garbage trucks, which people have contact with every day, as the perfect mobile billboard. It printed out the pictures which best encapsulated the feel of the local area, and affixed them to the sides of the trucks.
A lot of villagers have said the village council has been very creative, and think that this way of doing things works really well for tourist news or making public announcements of local information. The council pointed out that it is strapped for cash, and this method does not cost much. Now the garbage trucks do more than protect the environment; they can also spread news about local affairs.
(Liberty Times, Translated by Paul Coope)
套用都會公車廣告概念,雲林縣水林鄉公所將清潔隊的垃圾車變成文化、產業宣傳車,每天民眾倒垃圾,看到垃圾車側面的巨幅圖像,便對當地的人文、物產有所了解。
Photo: Chen Tsan-kun, Liberty Times
照片:自由時報記者陳燦坤
水林鄉沒有公車,鄉公所也沒有足夠經費可以登公車廣告,便想到每天與民眾接觸的垃圾車,是絕佳的活動看板,即將最具代表地方特色的圖像透過電腦列印,張貼在垃圾車兩側。
許多村民看到鄉公所的創意相當稱許,認為做法極適合套用在宣導觀光或地方公開訊息傳遞;鄉公所指出,沒錢有沒錢的辦法,現在垃圾車不再是單純環保功能,也可以是鄉公所公務觸角的延伸。
(自由時報記者陳燦坤)
Photo: Chen Tsan-kun, Liberty Times
照片:自由時報記者陳燦坤
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