Asia’s largest convention dedicated to designer toys opened yesterday and runs until Sunday at Huashan 1914 Creative Park (華山1914). This year, it’s billed as an “exhibition within an exhibition,” a toy show with booths for contemporary art.
Now in its 11th year, Taipei Toy Festival (台北國際玩具創作大展) brings together about 200 designer-toy makers from Taiwan, Japan, Hong Kong, Australia, Singapore, Indonesia, China and other countries. The toys, also called urban vinyl, are hard figurines that commonly depict cartoons or real-life people.
As its “exhibition within an exhibition,” Taipei Toy Festival is also hosting booths that present sculptures and art in other media. There’s a forum of Taiwanese illustrators, plus a screening of animated shorts by students of the Taiwan National University of Arts Department of Animation.
Photo courtesy of Monster Taipei
“The mixed-media repertoire is still a relatively small part of the festival,” said Rita Shen (沈詩華) of Monster Taipei (台北怪獸), a designer toy importer that coordinates the annual event.
“[But] we wanted to inject the participation of diverse artists into the toy industry,” she said.
The contemporary artists’ roster includes Tsai Meng-da (蔡孟達), a Taiwanese stencil-graffiti artist known as KEA; wood sculptor Moe Nakamura from Tokyo; and Ashley Wood, an Australian comic-book artist and illustrator.
Photo courtesy of Monster Taipei
Many were invited to make custom urban vinyl or other collectible art for the event. Illustrator Cherng Yang (楊承霖) and pop-art studios Second and Rody have collaborated to produce a limited-edition line of toys for the fair.
The designer toy trend emerged in Hong Kong in the 1990s and has since moved through East Asia and westward.
Held since 2004, the Taipei Toy Festival is the industry’s largest event in Asia. Toys at the fair range from NT$200 pieces for the casual collector to rare and one-off items that cost upwards of NT$10,000.
Photo courtesy of Monster Taipei
Urban vinyl caters to a small but growing crowd that wants to own a little piece of pop culture. Last year, Monster Taipei sold roughly 35,000 tickets, Shen said, up from 8,000 at its opening edition in 2004.
This year’s schedule includes live music, workshops, children’s events, a forum on independent marketing and autograph signings by Rody, Cherng, Second, Japanese illustrator Toshitaka Nabata, Kenny Wong (王信明) of Kennysworks and other artists. For a full list, visit www.taipei-toyfestival.com.
Photo courtesy of Monster Taipei
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