Since Facebook started giving out customized Web addresses like facebook.com/yourname on June 12, some 9.5 million people have rushed to grab their top choice.
On Twitter, public fights have broken out over so-called impostor accounts, like those that should probably be in the hands of Kanye West or Bank of America.
And somewhere out there on the Web, another new service or social network is on the rise, threatening to start yet another online land grab.
Celebrities, companies and even regular people can be excused for feeling a bit of deja vu. Staking out and protecting their names and trademarks on the Internet has become a seemingly never-ending battle. With the rise of social networks, registering a simple Web address like pepsi.com or mileycyrus.com is no longer enough to plant one’s flag firmly in the virtual terra firma.
When domain names first became hot properties in the 1990s, it was mostly companies that worried about claiming the right addresses. But in this more narcissistic Internet era, people who were once happily anonymous view themselves as online mini-celebrities with their own brands to promote.
Those whose names are not unique may run into problems in trying to manage those brands. Chris Hardwick, a stand-up comedian and host on the tech-focused cable network G4, had no trouble registering chrishardwick.com a few years ago and securing the appropriate Gmail address. But he missed out on claiming his name on MySpace to a Chris Hardwick in Ohio. Last weekend, Hardwick got home from a performance too late to get his address of choice on Facebook; he said a high school student in England appeared to have grabbed it.
“It’s like a Wild West town full of Chris Hardwicks with their hands on their mouses getting ready to draw on each other,” he said.
To some, the rules of this new game are frustratingly hazy. Facebook has invited trademark holders and celebrities who find their names are taken to fill out a complaint form on the site. It says it will resolve disputes on a case-by-case basis. While Facebook’s social network has room for many people with the same name, the new vanity addresses are being distributed on a first-come, first-served basis.
Twitter has begun verifying the identities of well-known users, giving them a badge on their pages that serves to confirm that they are who they say they are. But it has revealed little about how that process works. A Twitter spokeswoman, Jenna Sampson, said the program was a small-scale test at this point.
Tony LaRussa, manager of the St. Louis Cardinals baseball team, recently sued Twitter, saying it did not do enough to prevent someone from tweeting under his name. Twitter has called the lawsuit “frivolous” and says the network shuts down accounts used by known impersonators.
Another problem is that no one knows whether any of this online terrain has any lasting value — only that accounts on sites like Twitter and Facebook tend to show up at the top of the list when people search the Web. So many people are plunging in — including so-called cybersquatters who hope to profit, financially or otherwise, from Web addresses and accounts.
Larry Winget, the author of four popular books on personal finance, has been quick over the years to get control of his name on the Web and on sites like MySpace. But last weekend, a professed fan beat him to facebook.com/larrywinget and then said he would turn it over in exchange for a face-to-face dinner.
“It’s this constant effort, this sprint, to stay ahead of the technology,” Winget said. “You’ve got to hire a person just to stay on top of it.”
Companies are feeling just as much anxiety over the online name game. RCN, a cable and telephone service based in Herndon, Virginia, submitted a request last week to Facebook to secure facebook.com/rcn. But then Facebook said companies would need to have more than 1,000 fans on their pages to be eligible for the custom address program. RCN’s recently created page had 527 fans as of last Wednesday.
RCN executives say they are frustrated with Facebook’s rules and are worried that they could lose what they suspect could be valuable real estate. Possible competitors for the address include people and organizations with those initials, along with the dreaded squatters.
“This is a new world that we are having to step into in order to protect our brand, and they did not give us a huge window of time to prepare for it,” said Ashlie Ellison, a Web producer for RCN.
Social media sites give companies new ways to promote their brands, said Howard Weller, a trademark lawyer at Mitchell Silberberg & Knupp in New York.
But he added: “These are all new avenues for abuse, and it’s more resources [that] trademark owners need to devote to policing and enforcement.”
The Facebook Web addresses in particular could be worth nothing. Facebook has said they will not be transferable, although users could quietly hand over the passwords to their accounts.
But cybersquatters are still trying, creating potential headaches for companies.
For example, Dell grabbed facebook.com/dell, but Jeremy Fancher, a student at Washington University in St. Louis, registered facebook.com/dellcomputer and plans to try to sell it. A Dell spokesman declined to comment.
“I think it would be sort of funny if another computer company buys it,” Fancher said. “It all illustrates how murky the water is when signing up for these accounts.”
A return to power for former US president Donald Trump would pose grave risks to Taiwan’s security, autonomy and the broader stability of the Indo-Pacific region. The stakes have never been higher as China aggressively escalates its pressure on Taiwan, deploying economic, military and psychological tactics aimed at subjugating the nation under Beijing’s control. The US has long acted as Taiwan’s foremost security partner, a bulwark against Chinese expansionism in the region. However, a second Trump presidency could upend decades of US commitments, introducing unpredictability that could embolden Beijing and severely compromise Taiwan’s position. While president, Trump’s foreign policy reflected a transactional
There appears to be a growing view among leaders and leading thinkers in Taiwan that their words and actions have no influence over how China approaches cross-Strait relations. According to this logic, China’s actions toward Taiwan are guided by China’s unwavering ambition to assert control over Taiwan. Many also believe Beijing’s approach is influenced by China’s domestic politics. As the thinking goes, former President Tsai Ing-wen (蔡英文) made a good faith effort to demonstrate her moderation on cross-Strait issues throughout her tenure. During her 2016 inaugural address, Tsai sent several constructive signals, including by acknowledging the historical fact of interactions and
Chinese President Xi Jinping (習近平) has prioritized modernizing the Chinese People’s Liberation Army (PLA) to rival the US military, with many experts believing he would not act on Taiwan until the PLA is fully prepared to confront US forces. At the Chinese Communist Party’s 20th Party Congress in 2022, Xi emphasized accelerating this modernization, setting 2027 — the PLA’s centennial — as the new target, replacing the previous 2035 goal. US intelligence agencies said that Xi has directed the PLA to be ready for a potential invasion of Taiwan by 2027, although no decision on launching an attack had been made. Whether
HSBC Holdings successfully fought off a breakup campaign by disgruntled Asian investors in recent years. Now, it has announced a restructuring along almost the same east-west lines. The obvious question is why? It says it is designed to create a simpler, more efficient and dynamic company. However, it looks a lot like the bank is also facing up to the political reality of the growing schism between the US and China. A new structure would not dissolve HSBC’s geopolitical challenges, but it could give the bank better options to respond quickly if things worsen. HSBC spent 2022 battling to convince shareholders of