The greatest misfortune for a political figure is to become a particular god's double. Why? Although the god will never transfer his actual assets to his double, all his debts will be heaped on the double's shoulders.
The problem with being a double is that you don't have a brand name of your own, so you can't be identified or supported.
At the moment, KMT presidential candidate Lien Chan (連戰) is mired in just this predicament. The rituals of the party's national congress and the selection of his running mate were precious opportunities for Lien to create a voice for himself. But he has completely failed to do so.
One can't say Lien hasn't been working hard enough. But his efforts seem certainly to have been mostly in vain.
Perhaps it's time for Lien's camp to remap its campaign strategies before support for Lien loses too much momentum. The foremost task for Lien is to abandon the role of a double and become a new god himself, with his own characteristics and policy positions. Only then can he become identifiable.
Otherwise, all the laborious efforts, all the new campaign visits and all the new mass rallies will simply be forgotten.
To make Lien into a new god is actually not such a difficult project. There are a few things to consider: he is not charismatic, so one cannot ask him to play the role of rousing the crowds; and he is not one of those beaming, silver-tongued orators, so word games and beautiful speeches are not suitable for him either.
But in an election where more and more candidates turn out to have only slogans, Lien could try to build himself up on the policy side and distance himself from his old god. Suggesting some new, different policies with boldness and creativity could make up for his inadequacies. Only when he can prove that he is not a double to anyone can he get people to listen.
Lien needs to resist the fate of a puppet like the Manchu Emperor Te Tsong (
A god's double can be a good person, but he will not have much impact. A democratic election cannot possibly pick a good but useless person. What's more, a double can become a god's tool in a "forsake X in favor of Y" (
There is not much time left for Lien's camp to start all over again. He needs to change his style and restate his positions. He cannot carry on in the same manner as he has been doing recently, nor can he afford an immobile, uncreative image much longer. He needs to prove himself with a new style and new positions and show that he is a new god and not a double.
As for the old god, didn't he promise to become a preacher?
Nan Fang Shuo is the publisher of the Journalist.
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