Nintendo has always been driven by a strong gaming franchise, stoically asserting that great games sell hardware, not the other way round. With long-running titles such as Mario, Zelda and Metroid under its belt, and 2 billion units sold in 20 years, the company has certainly put its money where its mouth is.
"We remain all about the game; actions speak louder than words," said Nintendo's president, Saturo Iwata, at this year's E3, where Nintendo unveiled the first details of its next generation console, the Revolution.
While Microsoft and Sony have been all teraflops and anti-aliasing in the promotion of the Xbox 360 and the PlayStation3, Nintendo has taken a more laid-back approach. Even weeks after E3, little has been revealed about the Revolution's capabilities. All the world knows is that it will have 512MB of internal Flash memory, two USB ports, built-in Wi-Fi access and will also allow users to download the company's back-catalogue of N64, SNES and NES games.
However, much of the speculation surrounding the system has been about what form the controller will take. Although Iwata has been careful not to reveal too much about the Revolution -- Nintendo is planning to release more details at the end of the year -- he has expressed reservations about the controllers gamers currently use.
"There are too many buttons and sticks on controllers for novice players, which is likely to discourage them from ever playing games at all," he says. "We want the Revolution's controller to be relevant to everybody and we really want people to feel like they want to touch and play with it."
Capturing the casual gaming market -- something Microsoft also wants to achieve -- should be an easy ride for Nintendo, which remains family-friendly in terms of content. Nowhere is this more evident than in Japan, where gaming is intrinsically rooted in the entertainment culture.
"Nintendo is very good at creating games that can appeal to the whole family," says Iwata. "There have been a lot of games created around excessive violence in the past few years and it seems to be escalating. From the business point of view, it doesn't make sense for us to follow suit.
"We cherish our hardcore gamers, but we always try to attract as many people as possible and expand the existing gaming population."
Nintendo recently unveiled its free-to-use worldwide DS Wi-Fi gaming service. The company has been sceptical about the potential of online console gaming, and Iwata still does not feel that Xbox Live is indicative of success because the number of Xbox owners playing on Xbox Live is still low.
As far as Nintendo is concerned, the future of multiplayer gaming is in Wi-Fi, not the Internet.
"If Nintendo sells 5 million DSs with Wi-Fi capabilities, then we want 5 million people to play with Wi-Fi," he said.
Nintendo is very proud of its portable wing and, as Reggie Fils-Aime, chief marketing officer of Nintendo, says: "For 16 years, Nintendo has owned the portable game space. We created it, and we're not moving out."
This has lead to speculation that the Revolution is designed to be portable, as its size and storage cradle suggest.
Nintendo's secrecy has also sparked theories that the controller is somehow contained within the Revolution -- that the machine itself is the controller.
Whatever transpires, Nintendo could use its heritage and innovation to provide gamers with an interesting alternative when the next-generation war finally arrives.
RESTRAINTS: Should China’s actions pose any threat to Taiwan’s security, economic or social systems, China would be excluded from major financial institutions, the bill says The US House of Representatives on Monday passed the PROTECT Taiwan Act, which states that Washington would exclude China from participating in major global financial organizations if its actions directly threaten Taiwan’s security. The bill, proposed by Republican Representative Frank Lucas, passed with 395 votes in favor and two against. It stipulates that if China’s actions pose any threat to Taiwan’s security, economic or social systems, the US would, “to the maximum extent practicable,” exclude Beijing from international financial institutions, including the G20, the Bank for International Settlements and the Financial Stability Board. The bill makes it clear that China must be prepared
PEACE AT LAST? UN experts had warned of threats and attacks ahead of the voting, but after a turbulent period, Bangladesh has seemingly reacted to the result with calm The Bangladesh Nationalist Party (BNP) yesterday celebrated a landslide victory in the first elections held since a deadly 2024 uprising, with party leader Tarique Rahman to become prime minister. Bangladesh Election Commission figures showed that the BNP alliance had won 212 seats, compared with 77 for the Islamist-led Jamaat-e-Islami alliance. The US embassy congratulated Rahman and the BNP for a “historic victory,” while India praised Rahman’s “decisive win” in a significant step after recent rocky relations with Bangladesh. China and Pakistan, which grew closer to Bangladesh since the uprising and the souring of ties with India, where ousted Bangladeshi prime minister Sheikh Hasina
FAST-TRACK: The deal is to be sent to the legislature, but time is of the essence, as Trump had raised tariffs on Seoul when it failed to quickly ratify a similar pact Taiwan and the US on Thursday signed a trade agreement that caps US tariffs on Taiwanese goods at 15 percent and provides preferential market access for US industrial and agricultural exports, including cars, and beef and pork products. The Taiwan-US Agreement on Reciprocal Trade confirms a 15 percent US tariff for Taiwanese goods, and grants Taiwanese semiconductors and related products the most-favorable-treatment under Section 232 of the Trade Expansion Act, the Executive Yuan said. In addition, 2,072 items — representing nearly 20 percent of Taiwan’s total exports to the US — would be exempt from additional tariffs and be subject only to
The Taiwan Space Agency (TASA) yesterday released the first images from its Formosat-8A satellite, featuring high-resolution views of Hsinchu Science Park (新竹科學園區), Tainan’s Anping District (安平), Kaohsiung’s Singda Harbor (興達港), Japan’s National Stadium in Tokyo and Barcelona airport. Formosat-8A, named the “Chi Po-lin Satellite” after the late Taiwanese documentary filmmaker Chi Po-lin (齊柏林), was launched on Nov. 29 last year. It is designed to capture images at a 1m resolution, which can be sharpened to 0.7m after processing, surpassing the capabilities of its predecessor, Formosat-5, the agency said. It is the first of TASA’s eight-satellite Formosat-8 constellation to be sent into orbit and
RSS