Tesla Inc plans to lower production at its Shanghai factory, people familiar with the matter said, in the latest sign demand in China is not meeting expectations.
The output cuts are to take effect as soon as this week, said the people, who asked not to be identified because the information is not public.
They estimate the move could reduce production by about 20 percent from full capacity, which is the rate at which the factory ran in October and last month.
Photo: Reuters
The decision was made after the automaker evaluated its near-term performance in the domestic market, one of the people said, adding that there is flexibility to increase output if demand increases.
A Tesla representative in China yesterday denied the reports, saying they were “untrue,” but declined to elaborate.
Shanghai Securities News, citing unidentified people familiar with the company, reported late on Monday the planned cut in the Chinese plant’s production was “false information.”
The trimming marks the first time Elon Musk’s electric vehicle (EV) maker has voluntarily reduced production at its Shanghai plant, with previous reductions caused by the city’s two-month COVID-19 lockdown or supply chain snarls.
Recent price cuts and incentives, such as insurance subsidies, along with shorter delivery times, suggest demand has failed to keep up with supply after an upgrade doubled the plant’s capacity to about 1 million cars a year.
Tesla’s China deliveries were a record 100,291 last month, China’s Passenger Car Association said on Monday, as lead times for the Model 3 and Model Y — the two vehicles Tesla makes in Shanghai — shortened markedly, another sign the factory is pumping out more vehicles than it us selling.
Any Model 3 and Model Y ordered in China today should be delivered within the month, Tesla’s Web site shows, down from as long as four weeks in October and up to 22 weeks earlier this year. The Shanghai factory mainly serves the Chinese market, although some vehicles are exported to Europe and other parts of Asia.
Full production capacity at the Shanghai factory is about 85,000 vehicles per month, Junheng Li (李君蘅), chief executive officer of equity research firm JL Warren Capital LLC, said in a Nov. 22 note.
“Without more promotions, new orders from the domestic market will likely normalize to 25,000 in December,” she said, adding that increased production could not all be absorbed by exports.
Tesla is facing intensifying competition from local automakers such as BYD Co (比亞迪) and Guangzhou Automobile Group (廣汽乘用車), which are raising prices in the world’s largest EV market.
BYD posted a ninth consecutive month of record sales last month, with deliveries topping 230,000, including almost 114,000 pure-electric models.
This has contributed to Tesla deciding to offer extended insurance subsidies, reinstating a user-referral program and even advertising on television.
Tesla’s reliability is also back in the spotlight after two recalls in China in the past month that required both over-the-air software fixes and some vehicles to be returned for maintenance.
A recent fatal crash involving a Model Y that killed two people has again sparked discussion of Tesla’s safety record.
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